Modifiche

At the same time started to appear on the company catalogs firsts [[overlay]] models, which were good quality. They had both simple engine turned pattern engraved with alternating smooth or satin surfaces, or more refined metal works with embossed floral motifs or ​​with enamel decorations in different colors. Even these pens were marked with the company name , or just with the single word ''Eterno'', sometimes accompanied by the logo.

At the same time started to appear on the company catalogs firsts [[overlay]] models, which were good quality. They had both simple engine turned pattern engraved with alternating smooth or satin surfaces, or more refined metal works with embossed floral motifs or ​​with enamel decorations in different colors. Even these pens were marked with the company name , or just with the single word ''Eterno'', sometimes accompanied by the logo.

[[Image:UhlmannEterno-Overlay-Capped.jpg|thumb|An ''Uhlmann's Eterno'' [[overlay]].]]

[[File:UhlmannEterno-Overlay-AbstractPattern-NormClip-Capped.jpg|thumb|An ''Uhlmann's Eterno'' [[overlay]].]]

In the early 30s the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].  

In the early 30s the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].