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<noinclude>{{Infobox_Brand|Olo}}</noinclude>[[File:1939-09-Catalogo-UnioneCooperativeMilano-Aurora.jpg|thumb|upright|An advertisement with an ''"Olo Gamma 23"'']] The ''Olo'' was started as a sub-brand of [[Aurora]] in [[1929]], more or less simultaneously with the ''sister'' [[ASCO]] and with the release of [[Duplex]] celluloid model. The ''Olo'' brand appears to have been created to address the the medium and low segment of the fountain pen market, to complement the production of first tier models marked [[Aurora]] with lower price (and obviously less valuable) but always of good quality fountain pens. But the trademark was actually recorded  ({{Marchio|41031}}) in [[1929]] for something totally different: ''milk, tea, coffee and surrogates, edible oils and fats, ..., lace, embroidery , felt, paper, paperboard, paper for upholstery, etc.''.

{{Infobox_Brand|Olo}}</noinclude>The ''Olo'' was started as a sub-brand of [[Aurora]] in [[1929]], more or less simultaneously with the ''sister'' [[ASCO]] and with the release of [[Duplex]] celluloid model. The ''Olo'' brand appears to have been created to address the the medium and low segment of the fountain pen market, to complement the production of first tier models marked [[Aurora]] with lower price (and obviously less valuable) but always of good quality fountain pens. But the trademark was actually recorded  ({{Marchio|41031}}) in [[1929]] for something totally different: ''milk, tea, coffee and surrogates, edible oils and fats, ..., lace, embroidery , felt, paper, paperboard, paper for upholstery, etc.''.

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.