Riga 4: |
Riga 4: |
| == History == | | == History == |
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− | </noinclude>Around [[1934]] ''"The King Società Anonima Torino"'' was renamed in ''"Società Anonima Fabbrica Italiana Stilografiche"'', because of the policies of forced Italianisation of names carried out by the fascist regime,<noinclude><ref>Letizia Jacopini in his book ''La storia della stilografica in Italia'', reports the testimony of Bruno Milocani and Emilio Pionzo indicating the shift of production from [[The King]] to [[Radius]] around [[1935]] right for this reason.</ref></noinclude> which made it unattractive to use an English name. It is not known when the first pens [[Radius]] appeared on the market, and at the moment the only certain date is that of the trade mark registration ({{Marchio|50489}}) which occurred in [[1934]] by the new company, which is why we take this year as its starting date. | + | <div class="mw-translate-fuzzy"> |
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| [[Image:Radius-Extra-Piston-Instr.jpg|thumb|A '50s [[Radius Extra]] instruction sheet.]] | | [[Image:Radius-Extra-Piston-Instr.jpg|thumb|A '50s [[Radius Extra]] instruction sheet.]] |
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− | The [[Radius]] initial production was divided in two lines: the [[Radius Superior|Superior]] for the more valuable high-end pens and more valuable, and the [[Radius Extra|Extra]] for second tier pens sold at lower prices. The [[Radius Superior|Superior]] line remained in production, with different stylistic and technical changes, including the implementation of [[Radius Superior Trasparente|Trasparente]] version, until the '50s, while the [[Radius Extra|Extra]] line was decommissioned in the late '40s, replaced by other economic production, such as the [[Comet]] and the [[Radius 31]], [[hooded nib]] models of much lower quality than its predecessors.
| + | </noinclude>Around [[1934]] ''"The King Società Anonima Torino"'' was renamed in ''"Società Anonima Fabbrica Italiana Stilografiche"'', because of the policies of forced Italianisation of names carried out by the fascist regime,<noinclude><ref>Letizia Jacopini in his book ''La storia della stilografica in Italia'', reports the testimony of Bruno Milocani and Emilio Pionzo indicating the shift of production from [[The King]] to [[Radius]] around [[1935]] right for this reason.</ref></noinclude> which made it unattractive to use an English name. It is not known when the first pens [[Radius]] appeared on the market, and at the moment the only certain date is that of the trade mark registration ({{Marchio|50489}}) which occurred in [[1934]] by the new company, which is why we take this year as its starting date. |
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| [[File:Radius-Superior-Faceted-Lever-Big-StriatedGray-Capped.jpg|thumb|left|A [[Radius Superior]]]] | | [[File:Radius-Superior-Faceted-Lever-Big-StriatedGray-Capped.jpg|thumb|left|A [[Radius Superior]]]] |
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− | [[Astura]] brand production was instead purely dedicated to the economical level and saw an huge variety of diffeerent [[Modelli Astura|models]] made with the most different filling systems and the most varied forms, in a sort of trial both technical and stylistic. There is no known start date for this production, but the trademark was registered by [[SAFIS]] in 1936 ({{Marchio|54056}}). | + | <div class="mw-translate-fuzzy"> |
− | | + | The [[Radius]] initial production was divided in two lines: the [[Radius Superior|Superior]] for the more valuable high-end pens and more valuable, and the [[Radius Extra|Extra]] for second tier pens sold at lower prices. The [[Radius Superior|Superior]] line remained in production, with different stylistic and technical changes, including the implementation of [[Radius Superior Trasparente|Trasparente]] version, until the '50s, while the [[Radius Extra|Extra]] line was decommissioned in the late '40s, replaced by other economic production, such as the [[Comet]] and the [[Radius 31]], [[hooded nib]] models of much lower quality than its predecessors. |
− | The production is dated to the period from the 30s to mid 50s. Although clearly low-end pens, there are particularly interesting models like the versions with a special vacuum filling system, made of transparent celluloid.
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− | [[Astura]] brand production of the '30s and '40s is extremely varied, with a production oriented towards economic pens with wide distribution, made in numerous variants of finishes, shapes and colors. In the '50s, with the crisis caused by the advent of disposable ballpoint pens, were produced ever cheaper and low quality models.<noinclude> [[Astura]] production seems to be terminated in the second half of the 50s, like the [[Radius]] one, likely due to the cessation of the activities of the parent company [[SAFIS]], probably take out of the market by the success of the ballpoint pen. But there is no reliable documents or specific details for the cessation of activities. | + | Negli anni '50 infatti (almeno così compare in [[:Category:Catalogo-Tentardini-195x|questo catalogo]]) alla linea [[Radius Superior|Superior]], che nel frattempo aveva assunto linee affusolate seguendo le tendenze stilistiche del periodo, vennero affiancati modelli più economici come la [[Comet]] (con un pennino alato molto simile a quello delle [[Montblanc 25x]]) e la [[Radius 31]], un modello a [[pennino coperto]] di qualità nettamente inferiore ai suoi precedessori. Nello stesso catalogo si nota la presenza di un ulteriore modello, la [[Fortune 38]], chiara imitazione della [[Pelikan 400]]. |
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| {{BrandChrono|Radius}} | | {{BrandChrono|Radius}} |
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| ==External references== | | ==External references== |