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The company has always been present on the market using a number of different brands name, the first of these, [[Electa]] ({{Marchio|46322}}),  was reserved for the first tier production. In addition to this brand (with the variant ''Electa Extras''), the other main brand name used by the company wes ''[[Regina]]'' ({{Marchio|46324}}). In addition to these were used the  ''[[Balilla]]'' ({{Marchio|46323}}, confirmed by a 1931/32 advertising), ''[[Gloria]]'' ({{Marchio|60704}}), and ''Topolino'' ({{Marchio|49345}}) brands for the lower-end production.

The company has always been present on the market using a number of different brands name, the first of these, [[Electa]] ({{Marchio|46322}}),  was reserved for the first tier production. In addition to this brand (with the variant ''Electa Extras''), the other main brand name used by the company wes ''[[Regina]]'' ({{Marchio|46324}}). In addition to these were used the  ''[[Balilla]]'' ({{Marchio|46323}}, confirmed by a 1931/32 [http://www.imprese.san.beniculturali.it/web/imprese/gallery/dettaglio-oggetto-digitale?titolo_origine=Galleria%20Multimediale&css_tit=gallery-result-tit&pid=san.dl.SAN:IMG-00003274 advertising]), ''[[Gloria]]'' ({{Marchio|60704}}), and ''Topolino'' ({{Marchio|49345}}) brands for the lower-end production.