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The company severely suffered the crisis of 1929, having low financial resources. The pen quality decreased gradually for all the '30s, when the pens that were made by assembling parts produced by other companies with nibs and stocks parts resulting from earlier production, while the bulk of its revenue came from sales activities of the stationery shop that was on the ground floor of the company building. In 1950, with the death of the last son of ''John Holland'' the activity ceased<ref>although the end is [http://www.pensandwatches.com/_pages/pen_company_photos/holland_pen_company.htm reported] to be in the late '70s, perhaps because the local business sales remained standing, at least until the company's palace was sold at auction with all the stocks in it in 1980.</ref>

The company severely suffered the crisis of 1929, having low financial resources. The pen quality decreased gradually for all the '30s, when the pens that were made by assembling parts produced by other companies with nibs and stocks parts resulting from earlier production, while the bulk of its revenue came from sales activities of the stationery shop that was on the ground floor of the company building. In 1950, with the death of the last son of ''John Holland'' the activity ceased<ref>although the end is [http://www.pensandwatches.com/_pages/pen_company_photos/holland_pen_company.htm reported] to be in the late '70s, perhaps because the local business sales remained standing, at least until the company's palace was sold at auction with all the stocks in it in 1980.</ref>

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| 1841 || ''George Sheppard'' avvia una fabbrica di pennini d'oro (futura [[Holland]])

| 1841 || ''George Sheppard'' started a gold nibs manufacturing company (that will become the [[Holland]])

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| 1862 || ''John Holland'' acquisisce l'attività di ''George Sheppard'' dando vita alla [[Holland|John Holland Pen Company]]

| 1862 || ''John Holland'' acquire ''George Sheppard'' activity, and gave birth to [[Holland|John Holland Pen Company]]

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| 1865 || La [[Holland]] inizia la produzione di stilografiche

| 1865 || [[Holland]] starts fountain pen production

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| 1884 || Viene aperta una nuova fabbrica dedicata alla produzione di stilografiche

| 1884 || a new factory for fountain pen production is opened

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| 1889 || La [[Holland|John Holland Pen Company]] diventa società di capitali

| 1889 || [[Holland|John Holland Pen Company]] was incorporated

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| 1905 || La [[Holland]] introduce lo [[sleeve filler]]

| 1905 || [[Holland]] introduces the [[sleeve filler]]

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| 1906 || La [[Holland]] introduce il [[pull filler]]

| 1906 || [[Holland]] introduces the [[pull filler]]

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| 1908 || La [[Holland]] introduce l'[[hatchet filler]]

| 1908 || [[Holland]] introduces the [[hatchet filler]]

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| 1908 || La [[Holland]] introduce l'''elastic feed''.

| 1908 || [[Holland]] introduces the ''elastic feed''.

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| 1915 || La [[Holland]] dismette il [[pull filler]]

| 1912 || [[Holland]] retires the [[hatchet filler]]

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| 1917 || ''John Holland'' muore, i figli subentrano nella gestione dell'azienda

| 1915 || [[Holland]] retires the [[pull filler]]

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| 1919 || La [[Holland]] dismette l'[[hatchet filler]]

| 1917 || ''John Holland'' dies, his sons take over the management

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| 1920 || La [[Holland]] passa al [[caricamento a levetta]]

| 1919 || [[Holland]] retires the [[hatchet filler]]

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| 1925 || La [[Holland]] passa alla celluloide

| 1920 || [[Holland]] start using the [[lever filler]]

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| 1950 || La [[Holland]] cessa le attività

| 1925 || [[Holland]] start producing celluloid pens

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| 1950 || [[Holland]] ceased operations

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