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The initial fountain pens marketing was made through a network of distributors, agents and commercial travelers, among which stands out the name of ''George S. Parker'', who will start his own business by improving the feeder of an [[Holland]] pen. In [[1889]] the company was incorporated; at this time [[Holland]] probably was the largest fountain pen manufacturer on the market, but only on the 1890's the company launched a nation wide promotional campaign.  

The initial fountain pens marketing was made through a network of distributors, agents and commercial travelers, among which stands out the name of ''George S. Parker'', who will start his own business by improving the feeder of an [[Holland]] pen. In [[1889]] the company was incorporated; at this time [[Holland]] probably was the largest fountain pen manufacturer on the market, but only on the 1890's the company launched a nation wide promotional campaign.  

At the beginning of 1900 [[Holland]] distinguished itself for research on filling systems: the first automatic filling system is dated back around [[1905]], with the introduction of the [[sleeve filler]] on the [[Eureka]] model, the following year the company introduced the [[pull filler]], which remained in production until around 1918.<ref>the date is not clear, the last known advertising seems to date back to 1915.</ref> Finally since in [[1908]] the [[hatchet filler]] was introduced, which remained in production until 1919. Since [[1920]], and continuing for all the following production, the company used a [[lever filler]].  

At the beginning of 1900 [[Holland]] distinguished itself for research on filling systems: the first automatic filling system is dated back around 1905, with the introduction of the [[sleeve filler]] on the [[Eureka]] model, the following year the company introduced the [[pull filler]], which remained in production until around 1918.<ref>the date is not clear, the last known advertising seems to date back to 1915.</ref> Finally since in 1908 the [[hatchet filler]] was introduced, which remained in production until 1919. Since 1920, and continuing for all the following production, the company used a [[lever filler]].

[[Image:1925-10-Holland-Jewel.jpg|thumb|upright|A 1925 advertisement]]

[[Image:1925-10-Holland-Jewel.jpg|thumb|upright|A 1925 advertisement]]