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[[Image:1939-08-Williamson.jpg|thumb|left|A [[Williamson]] 1939 advertising]]

[[Image:1939-08-Williamson.jpg|thumb|left|A [[Williamson]] 1939 advertising]]

The story of the ''Williason-Torino'' starts instead around [[1906]], indicative date,<ref>referring to a flyer of this year  that shows ''Riccardo Amisani'' as general representative for Italy and colonies.</ref> when ''Riccardo Amisani'' began importing [[Williamson]] pens from the U.S. and distribute them in Italy. At that time it did not still exist an Italian producers that could compete on equal terms with American and British producers. The  [[Williamson]] pens were good quality and enjoyed quite a good success, which prompted Amisani to start a local production of spare parts.  

The story of the ''Williason-Torino'' starts instead around 1906, indicative date,<ref>referring to a flyer of this year  that shows ''Riccardo Amisani'' as general representative for Italy and colonies.</ref> when ''Riccardo Amisani'' began importing [[Williamson]] pens from the U.S. and distribute them in Italy. At that time it did not still exist an Italian producers that could compete on equal terms with American and British producers. The  [[Williamson]] pens were good quality and enjoyed quite a good success, which prompted Amisani to start a local production of spare parts.

Unfortunately the American company, which at the beginning of the century had achieved good results in the United States, could not withstand the pressure of competition from its neighbors, and began a gradual decline that led it to the closure, which occurred at the beginning of 30s. In the meantime, however, the fountain pen Italian industry developed in particular in the district of [[Settimo Torinese]], which led Amisani to forge an independent production under the name of ''Società Anonima Penne a Serbatoio Williamson'' a company founded in the early '30s, located in Via Pr. Amedeo, 12, Turin.  

Unfortunately the American company, which at the beginning of the century had achieved good results in the United States, could not withstand the pressure of competition from its neighbors, and began a gradual decline that led it to the closure, which occurred at the beginning of 30s. In the meantime, however, the fountain pen Italian industry developed in particular in the district of [[Settimo Torinese]], which led Amisani to forge an independent production under the name of ''Società Anonima Penne a Serbatoio Williamson'' a company founded in the early '30s, located in Via Pr. Amedeo, 12, Turin.