Modifiche

In the early 30s the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].  

In the early 30s the company changed its name in ''Industria Reclame L. Uhlmann'' moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of stationery objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked ''Uhlmann's Eterno'' or only ''Eterno'', with [[button filler]] celluloid ''[[Flat top]]'' models, clear imitation of the [[Duofold]].  

Nella seconda metà degli anni '30 la produzione venne ristilizzata secondo i dettami delle nuove tendenze, vennero prodotte delle nuove penne in [[celluloide]] anellata o marmorizzata di varie colorazioni, denominate ''Penne Lusso Extra'' sia in forme tonda che sfaccettate, e dotate di [[caricamento a levetta]], a queste si aggiunsero penne in celluloide anellata trasparente con caricamento a [[siringa rovesciata]] molto simili alle [[Maxima]] della [[Ancora]].

In the second half of the '30s production was restyled according to the new trends, new pens were produced in ringed or marbled celluloid in different colors, known as ''Penne Lusso Extra'' in both round or faceted form with [[lever filler]]. To these pens were added some other [[plunger filler]] models in ringed transparent celluloid, very similar to [[Ancora]] [[Maxima]].

{{BrandChrono|Uhlmann's Eterno}}

{{BrandChrono|Uhlmann's Eterno}}