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In subsequent years, the range was expanded with new models such as the Artus Rekord, Perfect, Favorit, Ballit, Schulüller, Prinz, Junior. The Artus concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In 1949 the Artus was renamed Artus, C. Josef Lamy, and the brand continued to exist until 1972.