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In the following years [[Lamy]] has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, [[Lamy]] managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.
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In the following years ''Lamy'' has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, ''Lamy'' managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

Versione attuale delle 18:21, 25 ago 2021

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Definizione del messaggio (Lamy)
Negli anni successivi la ''Lamy'' ha sempre mantenuto una costante ricerca nello stile e nella realizzazione penne funzionali e robuste. Senza puntare alla ricerca dell'oggetto di lusso esclusivo (dal costo proibitivo), ma senza neanche scadere nella cultura dell'usa e getta al minimo costo (e valore) possibile, la ''Lamy'' è riuscita a restare sul mercato degli strumenti di scrittura proprio grazie alla sua capacità di creare penne di design moderno e di elevata qualità costruttiva, ed oggi risulta essere il principale produttore tedesco di articoli da scrittura.
TraduzioneIn the following years ''Lamy'' has always maintained a constant style research and made functional and robust pens. Without pointing to the  exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, ''Lamy'' managed to stay in the writing tools business thanks to its ability to create  modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

In the following years Lamy has always maintained a constant style research and made functional and robust pens. Without pointing to the exclusive luxury market (with prohibitive cost), but also without ever falling into disposable objects culture produced at minimum cost (and value) possible, Lamy managed to stay in the writing tools business thanks to its ability to create modern design and high quality construction fountain pens, and now appears to be the leading German manufacturer of writing instruments.

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