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In the mid of '50s [[Conway Stewart]] was at the top of its success, and in 1954 the company  introduced the prestigious [[Conway Stewart 100|100]] model, a large dimension pen. In this period  the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in 1957) and never followed the stylistic trends of ''[[hooded nib]]'' pens launched by the [[Parker 51]].
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In the mid of '50s [[Conway Stewart]] was at the top of its success, and in [[1954]] the company  introduced the prestigious [[Conway Stewart 100|100]] model, a large dimension pen. In this period  the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in [[1957]]) and never followed the stylistic trends of ''[[hooded nib]]'' pens launched by the [[Parker 51]].

Versione attuale delle 01:48, 28 gen 2013

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Definizione del messaggio (Conway Stewart)
A metà degli anni '50 la [[Conway Stewart]] era all'apice del suo successo. Nel [[1954]] l'azienda introdusse il prestigioso modello [[Conway Stewart 100|100]], una penna di grandi dimensioni. In questo periodo iniziarono ad apparire sul mercato le prime penne a sfera, che come negli Stati Uniti erano costose e inaffidabili, ma l'azienda continuò ad ignorare la novità e questo atteggiamento tradizionalista le fu fatale. L'azienda entrò in ritardo anche nell'uso dei nuovi materiali plastici (introdotti soltanto nel [[1957]]) e non seguì mai le nuove tendenze stilistiche delle penne a pennino coperto lanciate dalla [[Parker 51]].
TraduzioneIn the mid of '50s [[Conway Stewart]] was at the top of its success, and in [[1954]] the company  introduced the prestigious [[Conway Stewart 100|100]] model, a large dimension pen. In this period  the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in [[1957]]) and never followed the stylistic trends of ''[[hooded nib]]'' pens launched by the [[Parker 51]].

In the mid of '50s Conway Stewart was at the top of its success, and in 1954 the company introduced the prestigious 100 model, a large dimension pen. In this period the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in 1957) and never followed the stylistic trends of hooded nib pens launched by the Parker 51.

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