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During the war the company suffered from the obvious difficulties faced by all competitors, with perhaps the aggravation of having to support an English brand name. After the war, production was increased at the expense of quality, that was acceptable, but not up to the best time of the company. Like other producers Gold Starry suffered heavily the crisis from the ballpoint pen introduction, which it tried to react by building cartridge fountain pens and participating in 1959 to the consortium for the production of the Visor Pen.