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The initial fountain pens marketing was made through a network of distributors, agents and commercial travelers, among which stands out the name of ''George Safford Parker'', who will start his own business by improving the feeder of an [[Holland]] pen. In 1889 the company was incorporated; at this time [[Holland]] probably was the largest fountain pen manufacturer on the market, but only on the 1890's the company launched a nation wide promotional campaign.  

The initial fountain pens marketing was made through a network of distributors, agents and commercial travelers, among which stands out the name of ''George Safford Parker'', who will start his own business by improving the feeder of an [[Holland]] pen. In 1889 the company was incorporated; at this time [[Holland]] probably was the largest fountain pen manufacturer on the market, but only on the 1890's the company launched a nation wide promotional campaign.  

All'inizio del secolo la [[Holland]] si distinse per la ricerca nel campo dei [[sistemi di caricamento]], le prime penne a caricamento automatico si fanno risalire all'incirca 1905, con l'introduzione dello [[sleeve filler]] per il modello [[Eureka]], l'anno successivo l'azienda introdusse il [[pull filler]], che restò in produzione fino al 1918.<ref>la data non è sicura, l'ultima pubblicità nota pare risalire al 1915.</ref> Infine dal 1908 circa venne introdotto l'[[hatchet filler]], che restò in produzione fino al 1919. Dal 1920, e per tutta la sua produzione successiva, l'azienda utilizzò il [[caricamento a levetta]].  

At the beginning of 1900 [[Holland]] distinguished itself for research on filling systems: the first automatic filling system is dated back around 1905, with the introduction of the [[sleeve filler]] on the [[Eureka]] model, the following year the company introduced the [[pull filler]], which remained in production until around 1918.<ref>the date is not clear, the last known advertising seems to date back to 1915.</ref> Finally since in 1908 the [[hatchet filler]] was introduced, which remained in production until 1919. Since 1920, and continuing for all the following production, the company used a [[lever filler]].  

[[Image:1925-10-Holland-Jewel.jpg|thumb|upright|Una pubblicità del 1925]]

[[Image:1925-10-Holland-Jewel.jpg|thumb|upright|Una pubblicità del 1925]]