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<noinclude>{{Infobox_Marca|Astoria}}</noinclude>
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<noinclude>{{Infobox_Brand|Astoria}}</noinclude> [[Image:1923-12-Astoria-Safety.jpg|thumb|A 1923 ''Astoria'' advertising]]
[[Image:1923-12-Astoria-Safety.jpg|thumb|Pubblicità [[Astoria]] del 1923]]
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''Astoria'' was founded in [[1921]] in Hamburg by ''Georg Ilgner'', which until then had been the [[Montblanc]] director of the production. These, with the financial support of Herman Dietzel, Sigmund Popper and  Wilhelm Frings left [[Montblanc]] to start his own business. ''Astoria'' began producing very good quality [[Astoria Rientranti|safety]] pens, very similar to those of [[Montblanc]]. Even the company logo, consisting of a circle divided into four segments of alternating black and white color likes a lot, if only for the contrast of black and white color, the one of the company Ilgner came.
La [[Astoria]] venne fondata nel [[1921]] ad Amburgo da ''Georg Ilgner'', che fino ad allora era stato il direttore della produzione della [[Montblanc]]. Questi, con il supporto finanziario di Herman Dietzel, Sigmund Popper e Wilhelm Frings lasciò la [[Montblanc]] per mettersi in proprio. La [[Astoria]] iniziò a produrre penne [[rientranti]] di ottima qualità, molto simili a quelle della [[Montblanc]]. Anche il logo dell'azienda, costituito da un cerchio suddiviso in quattro spicchi di colore alternato bianco e nero richiama molto, se non altro per il contrasto di colore bianco e nero, quello dell'azienda da cui Ilgner proveniva.
 
  
Oltre alle [[rientranti]] la [[Astoria]] produsse anche delle penne con [[caricamento a levetta]] ed un buon numero di penne [[overlay|rivestite]] di buona qualità, con rivestimenti in oro e argento. L'azienda subì una crisi finanziaria all'inizio degli anni '30, e nel [[1932]] venne riacquistata dalla [[Montblanc]] che mantenne la produzione di penne con questo marchio fino al [[1936]], almeno per quanto riguarda la produzione principale in Germania.  
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In addition to the [[safety]] models ''Astoria'' also produced [[lever filler]] pens with and a good number of  good quality [[overlay]] pens, coated in gold and silver. The company suffered a financial crisis in the early 30s, and in [[1932]] was reacquired by the [[Montblanc]] that maintained the production of pens with this brand until [[1936]], at least as regards the main production facility in Germany.  
  
Le penne a marchio [[Astoria]] prodotte in questo periodo risultano essere della migliore qualità, tanto che molto spesso vengono considerate alla stessa stregua delle [[Montblanc]], di cui erroneamente (almeno per i modelli precedenti il 1932) viene considerata una sottomarca. Essendo stata attiva sul mercato per pochi anni i modelli sono piuttosto rari e hanno quindi un notevole valore collezionistico.
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''Astoria'' pens produced in this period appear to be of the best quality, so they are very often treated the same way as [[Montblanc]], which erroneously (at least for models earlier than 1932) is considered a sub-brand. Having been active in the market for a few years, the ''Astoria'' are quite rare and therefore have a considerable value to collectors.
  
[[Image:Astoria-60s-Black-CappedBox.jpg|thumb|left|Una [[Astoria]] anni '60]]
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[[Image:Astoria-60s-Black-CappedBox.jpg|thumb|left|An ''Astoria'' from '60s]]
  
Nonostante sia riportata dai più una dismissione del marchio nel [[1936]], ci sono comunque evidenze di una prosecuzione della produzione a marchio [[Astoria]] anche in un periodo successivo, come si può evincere dalla foto della penna mostrata a fianco, che mostra il design tipico dei pennini carenati degli anni '60.  
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Despite the dismission of the brand in [[1936]] reported by many people, there are still signs of a continuation of the ''Astoria'' production also in a subsequent period, as it can be seen from the picture shown next, showing a pen with the typical 60s design of an [[hooded nib]].  
  
Nel caso specifico si tratta di una penna marcata [[Astoria]] ritrovata in Finlandia<ref>secondo quanto riportato in [http://www.fountainpennetwork.com/forum/index.php?/topic/182589-i-found-an-old-astoria-fountain-pen/ questa discussione] su FPN, e dalla susseguente conversazione col proprietario, trattasi di una penna sempre rimasta in famiglia fin dal suo acquisto da parte del padre.</ref> e dotata di un libretto di istruzioni della [[Montblanc]] relativo ai modelli degli anni '60.  
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In the specific case that's a pen marked ''Astoria'' found in Finland<ref>as reported in [http://www.fountainpennetwork.com/forum/index.php?/topic/182589-i-found-an-old-astoria-fountain-pen/ this thread] on FPN, and from the subsequent conversation with the actual owner, this is a pen remained in the family since its purchase by the his father.</ref> and with a [[Montblanc]] instruction booklet for the 60s models.  
  
Non è chiaro se in questo caso l'uso del marchio [[Astoria]] sia stato utilizzato per una produzione generica di penne economiche di seconda fascia come sotto-marca della [[Montblanc]], o si tratti piuttosto di una produzione originale ma rivolta ad alcuni mercati esteri selezionati (nel caso il Nord Europa).
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It is not clear whether in this case the use of the ''Astoria'' brand has been used for a generic production of a  second tier economic pens as a [[Montblanc]] sub-brand, or rather it is an original production but addressed to some selected foreign markets (in the case of Northern Europe).
  
===Riferimenti esterni===
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==External References==
* http://www.fountainpen.de/astoria.htm
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* [http://www.fountainpen.de/astoria.htm] Page on fountainpen.de
* http://www.pennamagazine.com/load_detail.aspx?id=11&nt=stilo
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* [http://www.caprafico.com/pens-88/astoria-catalogue-1928] Page from Tom Westerich's website
* http://www.caprafico.com/pens-88/astoria-catalogue-1928
 
 
<noinclude>
 
<noinclude>
===Note===
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==Notes==
 
<references/>
 
<references/>
 
{{BrandData|Founder=Georg Ilgner|Place=Amburgo|Date=1921|Country=DE}}
 
{{BrandData|Founder=Georg Ilgner|Place=Amburgo|Date=1921|Country=DE}}
[[Category:Marche]]
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[[Category:Germania]]
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{{CategorizeBrand|Germania|Secondary brand}}</noinclude>
[[Category:Secondary brand]]</noinclude>
 

Versione delle 00:45, 25 nov 2020

Astoria
Brand pages
Brand advertising
Brand photos
A 1923 Astoria advertising

Astoria was founded in 1921 in Hamburg by Georg Ilgner, which until then had been the Montblanc director of the production. These, with the financial support of Herman Dietzel, Sigmund Popper and Wilhelm Frings left Montblanc to start his own business. Astoria began producing very good quality safety pens, very similar to those of Montblanc. Even the company logo, consisting of a circle divided into four segments of alternating black and white color likes a lot, if only for the contrast of black and white color, the one of the company Ilgner came.

In addition to the safety models Astoria also produced lever filler pens with and a good number of good quality overlay pens, coated in gold and silver. The company suffered a financial crisis in the early 30s, and in 1932 was reacquired by the Montblanc that maintained the production of pens with this brand until 1936, at least as regards the main production facility in Germany.

Astoria pens produced in this period appear to be of the best quality, so they are very often treated the same way as Montblanc, which erroneously (at least for models earlier than 1932) is considered a sub-brand. Having been active in the market for a few years, the Astoria are quite rare and therefore have a considerable value to collectors.

An Astoria from '60s

Despite the dismission of the brand in 1936 reported by many people, there are still signs of a continuation of the Astoria production also in a subsequent period, as it can be seen from the picture shown next, showing a pen with the typical 60s design of an hooded nib.

In the specific case that's a pen marked Astoria found in Finland[1] and with a Montblanc instruction booklet for the 60s models.

It is not clear whether in this case the use of the Astoria brand has been used for a generic production of a second tier economic pens as a Montblanc sub-brand, or rather it is an original production but addressed to some selected foreign markets (in the case of Northern Europe).

External References

  • [1] Page on fountainpen.de
  • [2] Page from Tom Westerich's website

Notes

  1. as reported in this thread on FPN, and from the subsequent conversation with the actual owner, this is a pen remained in the family since its purchase by the his father.