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(Creata pagina con "Around 1925 Mentmore introduced the Platignum brand for its lower-end pens production. At that time it seems there was some sort of reorganization of the company a...")
 
 
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Around [[1925]] [[Mentmore]] introduced the [[Platignum]] brand for its lower-end pens production. At that time it seems there was some sort of reorganization of the company and that the intention was to use the ''Platinum'' name, but this was not registrable as a trademark since it's the name of a metal. Therefore, the name was slightly changed and the ''Platignum Pen Company'' (it is not clear how much independent from the parent one) was specifically created, and it began directly marketing [[Platignum]] branded pens, focusing on the low-end production compared to pens distributed by the main brand.
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Around [[1925]] [[Mentmore]] introduced the ''Platignum'' brand for its lower-end pens production. At that time it seems there was some sort of reorganization of the company and that the intention was to use the ''Platinum'' name, but this was not registrable as a trademark since it's the name of a metal. Therefore, the name was slightly changed and the ''Platignum Pen Company'' (it is not clear how much independent from the parent one) was specifically created, and it began directly marketing ''Platignum'' branded pens, focusing on the low-end production compared to pens distributed by the main brand.

Versione attuale delle 23:30, 25 nov 2020

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Definizione del messaggio (Platignum)
All'incirca nel [[1925]] la [[Mentmore]] introdusse il marchio ''Platignum'' per la produzione delle sue penne di fascia più bassa. In quel periodo pare ci fosse una sorta di riorganizzazione dell'azienda e che l'intenzione fosse di usare il nome ''Platinum'', ma questo non era registrabile come marchio trattandosi del nome di un metallo. Pertanto il nome venne leggermente modificato e venne creata appositamente la ''Platignum Pen Company'' (non è chiaro quanto indipendente dalla casa madre) che iniziò a commercializzare direttamente penne con marchio ''Platignum]'', concentrandosi sulla  produzione di fascia bassa rispetto alle penne distribuite con il marchio principale.
TraduzioneAround [[1925]] [[Mentmore]] introduced the ''Platignum'' brand for its lower-end pens production. At that time it seems there was some sort of reorganization of the company and that the intention was to use the ''Platinum'' name, but this was not registrable as a trademark since it's the name of a metal. Therefore, the name was slightly changed and the ''Platignum Pen Company'' (it is not clear how much independent from the parent one) was specifically created, and it began directly marketing ''Platignum'' branded pens, focusing on the low-end production compared to pens distributed by the main brand.

Around 1925 Mentmore introduced the Platignum brand for its lower-end pens production. At that time it seems there was some sort of reorganization of the company and that the intention was to use the Platinum name, but this was not registrable as a trademark since it's the name of a metal. Therefore, the name was slightly changed and the Platignum Pen Company (it is not clear how much independent from the parent one) was specifically created, and it began directly marketing Platignum branded pens, focusing on the low-end production compared to pens distributed by the main brand.

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