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[[File:1932-10-TheKing-Invoice.jpg|thumb|A 1932 [[The King]] invoice.]]

[[File:1932-10-TheKing-Invoice.jpg|thumb|A 1932 [[The King]] invoice.]]

The [[The King]] was founded in Turin as ''The King Società Anonima Torino'' in [[1926]],<ref>according to Enrico De Muro research, reported on the book ''"I marchi registrati delle Stilografiche Italiane"'' based on document archived in the Turin commerce chamber, the company was founded June, 23 1926, with Giovanni Rossi as president and Enrico Lattes as statutory auditor.</ref> while the trademark ''The King Superior'' ({{Marchio|38982}}) was recorded in [[1928]]. Although for long time the hypothesis of a trade mark used only for production on commission has been credited, the discovery of the re-registration of the same trademark in the [[1946]] on behalf of [[SAFIS]] leads to the conclusion that it is a single company, apparently forced to change its name because of the the fascist regime policies of forced Italianisation of names.

The [[The King]] was founded in Turin as ''The King Società Anonima Torino'' in [[1926]], while the trademark ''The King Superior'' ({{Marchio|38982}}) was recorded in [[1928]]. Although for long time the hypothesis of a trade mark used only for production on commission has been credited, the discovery of the re-registration of the same trademark in the [[1946]] on behalf of [[SAFIS]] leads to the conclusion that it is a single company, apparently forced to change its name because of the the fascist regime policies of forced Italianisation of names.

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