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| [[Gold Starry]] was one of the first French companies to use the [[celluloid]] getting excellent quality colored pens with vibrant colors and with gold plated finish and gold nibs, able to compete with imported American pens. Around [[1929]] the earlier models were discontinued and a new range of [[celluloid]] pens was launched, in black, red and white marble, lapis blue, cardinal red, green jade and jasper. There were also made some solid gold pens. | | [[Gold Starry]] was one of the first French companies to use the [[celluloid]] getting excellent quality colored pens with vibrant colors and with gold plated finish and gold nibs, able to compete with imported American pens. Around [[1929]] the earlier models were discontinued and a new range of [[celluloid]] pens was launched, in black, red and white marble, lapis blue, cardinal red, green jade and jasper. There were also made some solid gold pens. |
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| In [[1931]], with the search for a filling system that would allow a greater ink capacity, a particular model, the [[Rapex]], was produced a [[twist filler]], which, however, had little success for the delicacy of the system, and therefore is rather rare. In [[1933]] in ''Maurice Jandelle'' was replaced by '' M. Perouse'', an executive of the company ''Viala Lilliput'', producer of luxury pens in gold and silver enamel, which were also made by the [[Gold Starry]]. In addition, with the emergence of the ''[[streamlined]]'' style introduced by [[Balance]], in the '30s the production of the [[Gold Starry]] passed from square shapes of the 20s to sleek lines. There remained the distinctive mark of the clip, jagged shaped and ending in a arrow. | | In [[1931]], with the search for a filling system that would allow a greater ink capacity, a particular model, the [[Rapex]], was produced a [[twist filler]], which, however, had little success for the delicacy of the system, and therefore is rather rare. In [[1933]] in ''Maurice Jandelle'' was replaced by '' M. Perouse'', an executive of the company ''Viala Lilliput'', producer of luxury pens in gold and silver enamel, which were also made by the [[Gold Starry]]. In addition, with the emergence of the ''[[streamlined]]'' style introduced by [[Balance]], in the '30s the production of the [[Gold Starry]] passed from square shapes of the 20s to sleek lines. There remained the distinctive mark of the clip, jagged shaped and ending in a arrow. |
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| During the war the company suffered from the obvious difficulties faced by all competitors, with perhaps the aggravation of having to support an English brand name. After the war, production was increased at the expense of quality, that was acceptable, but not up to the best time of the company. Like other producers [[Gold Starry]] suffered heavily the crisis from the ballpoint pen introduction, which it tried to react by building cartridge fountain pens and participating in [[1959]] to the consortium for the production of the [[Visor Pen]]. | | During the war the company suffered from the obvious difficulties faced by all competitors, with perhaps the aggravation of having to support an English brand name. After the war, production was increased at the expense of quality, that was acceptable, but not up to the best time of the company. Like other producers [[Gold Starry]] suffered heavily the crisis from the ballpoint pen introduction, which it tried to react by building cartridge fountain pens and participating in [[1959]] to the consortium for the production of the [[Visor Pen]]. |
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| The [[Gold Starry]] was able to move forward and overcome the crisis period with the differentiation of the production, goin in the market of luxury office accessories (with calendars, rulers, letter openers) produced in gold-plated metal. In addition, a line of luxury ball-point pens, always gold plated, had a remarkable success. The company, however, suffered heavily from the effects due to the blockade imposed on the gold price, which made its products too expensive then when it ceased sent it off market. Despite all the efforts in [[1980]] [[Gold Starry]] closed its doors. | | The [[Gold Starry]] was able to move forward and overcome the crisis period with the differentiation of the production, goin in the market of luxury office accessories (with calendars, rulers, letter openers) produced in gold-plated metal. In addition, a line of luxury ball-point pens, always gold plated, had a remarkable success. The company, however, suffered heavily from the effects due to the blockade imposed on the gold price, which made its products too expensive then when it ceased sent it off market. Despite all the efforts in [[1980]] [[Gold Starry]] closed its doors. |
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| ===External references=== | | ===External references=== |
| * https://web.archive.org/web/20091001201351/http://www.stylos-francais.fr/goldstarry.php | | * https://web.archive.org/web/20091001201351/http://www.stylos-francais.fr/goldstarry.php |
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| ===Notes=== | | ===Notes=== |
| <references/> | | <references/> |
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| {{BrandData|Founder=Maurice Jandelle|Place=Parigi|OrigDate=1909|Date=1912|Country=FR|Closing=1980}} | | {{BrandData|Founder=Maurice Jandelle|Place=Parigi|OrigDate=1909|Date=1912|Country=FR|Closing=1980}} |
| {{CategorizeBrand|Francia|Secondary brand}}</noinclude> | | {{CategorizeBrand|Francia|Secondary brand}}</noinclude> |