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Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.
Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.
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===External references===
===External references===
* https://web.archive.org/web/20160401024154/http://www.lucavalente.it/modules.php?name=News&file=article&sid=126
* https://web.archive.org/web/20160401024154/http://www.lucavalente.it/modules.php?name=News&file=article&sid=126
===Notes===
===Notes===
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{{BrandData|Founder=Rinaldo Rossi, Marcello Rossi|Place=Sandrigo|Date=1923|Country=IT|Trademarks=Caesar,Palladiana,Juventus}}
{{BrandData|Founder=Rinaldo Rossi, Marcello Rossi|Place=Sandrigo|Date=1923|Country=IT|Trademarks=Caesar,Palladiana,Juventus}}
{{CategorizeBrand|Italia|Secondary brand}}</noinclude>
{{CategorizeBrand|Italia|Secondary brand}}</noinclude>