During the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in [[1956]] with the [[Souverain]] model, a streamlined [[hooded nib]] pen with [[accordion filler]], produced also later with a metal cap as [[Souverain de Luxe]]. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Dauphin]], the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]] pen, but the decline continued inexorably until the final closure in the mid of '70s. | During the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in [[1956]] with the [[Souverain]] model, a streamlined [[hooded nib]] pen with [[accordion filler]], produced also later with a metal cap as [[Souverain de Luxe]]. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Dauphin]], the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]] pen, but the decline continued inexorably until the final closure in the mid of '70s. |