Modifiche

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to [[1935]],<ref>at least according to what is reported in [https://www.fountainpennetwork.com/forum/topic/318913-markant-artus-and-optimat-from-the-50s-60s/ this discussion].</ref> beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

Also ''Joseph C. Lamy'' could foresee the times sensing the potential of plastic, and acquired the ''[[Artus]] Fullaltergesellschaft Kaufmann und Co.'', whose origins seem to date back to [[1935]],<ref>at least according to what is reported in [https://www.fountainpennetwork.com/forum/topic/318913-markant-artus-and-optimat-from-the-50s-60s/ this discussion].</ref> beginning, probably the first in Europe, to produce plastic injection pens. The first model was made with a new patented [[piston filler]] mechanism, still marketed under the [[Artus]] brand while stood out clearly from predecessors.

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of location in [[1940]].

It is unclear whether the production of plastic pens began around [[1939]], approximate date of the acquisition of [[Artus]], or only after the war. It is not clear even when it ceased to use the [[Orthos]] trademark, but at least until 1941 <ref>at least as reported in this [http://www.fountainpennetwork.com/forum/index.php?showtopic=19039 discussion].</ref> the brands coexisted sharing address and phone number, even during a change of venue took place in 1940.

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].  

In subsequent years, the range was expanded with new models such as the [[Artus Rekord]], [[Artus Perfect|Perfect]], [[Artus Favorit|Favorit]], [[Artus Ballit|Ballit]], [[Artus Schulüller|Schulüller]], [[Artus Prinz|Prinz]], [[Artus Junior|Junior]]. The [[Artus]] concentrated in manufacturing economic and functional pens, with a focus on the student market; it also was capable to range over the whole field of the writing instruments. The company also stood out for the choice of a commercial diffusion based on direct sales by mail, bypassing the dealer network of stationery and supplies. In [[1949]] the [[Artus]] was renamed ''Artus, C. Josef Lamy'', and the brand continued to exist until [[1972]].