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In the '20s there were several innovations, hounded by competition [[Onoto]] began to produce [[lever filler]] models, the [[Onoto 7xxx|7000]] and [[Onoto 8xxx|8000]]. The introduction date of these models is uncertain and various sources report either the [[1922]], [[1923]] or [[1924]].<ref>respectively [http://www.penmuseum.co.uk/master%2011.htm here], [https://onoto.com/story/onoto-history here] and [http://hubpages.com/hub/A-Brief-History-of-Onoto-Pen here]; Andreas Lambrou speaks of a 1924 patent.</ref> In [[1924]] was also produced the [[Onoto Mammoth|Mammoth]] model, a pen with a large number 8 nib, and the following year the [[Princess Mary]] a model made in blue colored hard rubber. It was also started a production of pens simply called ''De La Rue'', from which is known the [[Swift]] model. The company continued to resist the trends and innovations, as well as the introduction of celluloid is quite late; even in this case are given different dates,<ref>respectively [http://www.penmuseum.co.uk/master%2011.htm this] gives the 1926 and [https://onoto.com/story/onoto-history this], [http://hubpages.com/hub/A-Brief-History-of-Onoto-Pen this] and Andreas Lambrou the 1928.</ref> the [[1926]] or [[1928]].  

In the '20s there were several innovations, hounded by competition [[Onoto]] began to produce [[lever filler]] models, the [[Onoto 7xxx|7000]] and [[Onoto 8xxx|8000]]. The introduction date of these models is uncertain and various sources report either the [[1922]], [[1923]] or [[1924]].<ref>respectively [http://www.penmuseum.co.uk/master%2011.htm here], [https://onoto.com/story/onoto-history here] and [http://hubpages.com/hub/A-Brief-History-of-Onoto-Pen here]; Andreas Lambrou speaks of a 1924 patent.</ref> In [[1924]] was also produced the [[Onoto Mammoth|Mammoth]] model, a pen with a large number 8 nib, and the following year the [[Princess Mary]] a model made in blue colored hard rubber. It was also started a production of pens simply called ''De La Rue'', from which is known the [[Swift]] model. The company continued to resist the trends and innovations, as well as the introduction of celluloid is quite late; even in this case are given different dates,<ref>respectively [http://www.penmuseum.co.uk/master%2011.htm this] gives the 1926 and [https://onoto.com/story/onoto-history this], [http://hubpages.com/hub/A-Brief-History-of-Onoto-Pen this] and Andreas Lambrou the 1928.</ref> the [[1926]] or [[1928]].  

In [[1927]] production was moved to Strathendry, Scotland, in the Leslie village in Fifeshire, Lambrou cites the move as a counter to the claims brought forward by the unions at the site of Burnhill Row in London. The move included the dismissal of all those who not wanted to transfer, but not proved very effective because of the presence of a dismissed at the shareholders meeting, which brought in around a month all transferred employees to apply for membership to trade unions. On the company website you will find a different story, in which thirty of the most capable workers agreed to move from London, with the company that took charge of finding them a home.

In [[1927]] production was moved to Strathendry, Scotland, in the Leslie village in Fifeshire, Lambrou cites the move as a counter to the claims brought forward by the unions at the site of Burnhill Row in London. The move included the dismissal of all those who not wanted to transfer, but not proved very effective because of the presence of a dismissed at the shareholders meeting, which brought in around a month all transferred employees to apply for membership to trade unions. On the company website you will find a different story, in which thirty of the most capable workers agreed to move from London, with the company that took charge of finding them a home.

In the '30s the company continued doing its production from Strathendry, which began in [[1928]] with the [[De La Rue Pen]] model, a celluloid pen, made in different colors like black, blue marbled, green and red. There were also produced lower price pens as the [[Swift]] and [[Everybody's Pen]]. In [[1935]], following the trend introduced by [[Vacumatic]] for transparent pens that lets you view the ink level, [[Onoto]] the introduced [[Visible-ink]] model.

In the '30s the company continued doing its production from Strathendry, which began in [[1928]] with the [[De La Rue Pen]] model, a celluloid pen, made in different colors like black, blue marbled, green and red. There were also produced lower price pens as the [[Swift]] and [[Everybody's Pen]]. In [[1935]], following the trend introduced by [[Vacumatic]] for transparent pens that lets you view the ink level, [[Onoto]] the introduced [[Visible-ink]] model.

After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  

After the war production resumed at full speed only since [[1947]] with the reintroduction of a new [[Magna]] series, some of which were [[lever filler]]. In the same period were also introduced a new set of pearly marbled pens. But at that rime the company had lost all its innovation capacity, and continued to produce economic [[lever filler]] pens substantially following market trends with the [[Onoto Penmaster]] an [[hooded nib]] pen with metal cap. They also went in the ballpen market.  

Like happened with other big producers, competition from disposable ballpoint dealt a mortal blow to the company, the latest significant product was the [[Onoto K]] of [[1955]], a [[piston filler]] pen with [[hooded nib]], visible tank and friction cap, produced in different versions. In [[1958]] pens production by the [[De La Rue]] finally ceased with the closing of the Strathendry factory occurred February 27, 1958. The production however continued for some years, until [[1963]], in Australia, where the ''Backer Norman'' and the ''Longhurst Pty Ltd.'' who managed [[Onoto]]  distribution for 32 years, took over the brand. Like many other historic brands also [[Onoto]] was brought back to light in recent times for the production of modern fountain pens.

Like happened with other big producers, competition from disposable ballpoint dealt a mortal blow to the company, the latest significant product was the [[Onoto K]] of [[1955]], a [[piston filler]] pen with [[hooded nib]], visible tank and friction cap, produced in different versions. In [[1958]] pens production by the [[De La Rue]] finally ceased with the closing of the Strathendry factory occurred February 27, 1958. The production however continued for some years, until [[1963]], in Australia, where the ''Backer Norman'' and the ''Longhurst Pty Ltd.'' who managed [[Onoto]]  distribution for 32 years, took over the brand. Like many other historic brands also [[Onoto]] was brought back to light in recent times for the production of modern fountain pens.

{{BrandChrono|Onoto}}

{{BrandChrono|Onoto}}