168 676
contributi
Modifiche
Jump to navigation
Jump to search
Creata pagina con 'In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''Olo'', which later become an offic...'
In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.