Modifiche

In the '20s the company began to produce [[lever filler]] ebonite pens: the [[A.R.A]] model, standing for ''Aurora a Riempimento Automatico''<ref>meaning ''automatic filling [[Aurora]]''</ref> had a great success beyond the Italy boundaries and led [[Aurora]] alongside the major European manufacturers. At that time, the company followed the common practice of European producers who saw them build models similar to those marketed by big American producers, who then dominated the stylistic trends and technological development. But although they were obvious imitations, these models often ended up to be well above the original production for their quality or for specific stylistic achievements.

In the '20s the company began to produce [[lever filler]] ebonite pens: the [[A.R.A]] model, standing for ''Aurora a Riempimento Automatico''<ref>meaning ''automatic filling [[Aurora]]''</ref> had a great success beyond the Italy boundaries and led [[Aurora]] alongside the major European manufacturers. At that time, the company followed the common practice of European producers who saw them build models similar to those marketed by big American producers, who then dominated the stylistic trends and technological development. But although they were obvious imitations, these models often ended up to be well above the original production for their quality or for specific stylistic achievements.

[[Image:Aurora-Duplex.jpg|thumb|A [[Aurora Duplex|Duplex]] model.]]

[[File:Aurora-ARA5-Duplex-Open.jpg|thumb|Aurora [[A.R.A.]] n.5 ]]

In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.

In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.