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Despite the presence on the market of already well established companies like [[Onoto]] and [[Swan]], and in the absence of specific skills in the technological innovation field, Jarvis and Garner proved to have good business skills, and identified for the best the market positioning of their company. They concentrated into the mass production of a reliable product sold at a lower cost than competitors, in order to meet the growing demand and enlarge the market, a position that will not change in the history of [[Conway Stewart]].

Despite the presence on the market of already well established companies like [[Onoto]] and [[Swan]], and in the absence of specific skills in the technological innovation field, Jarvis and Garner proved to have good business skills, and identified for the best the market positioning of their company. They concentrated into the mass production of a reliable product sold at a lower cost than competitors, in order to meet the growing demand and enlarge the market, a position that will not change in the history of [[Conway Stewart]].

Nel 1919 vennero introdotti i primi modelli con [[caricamento a levetta]] e [[safety]], l'anno successivo il marchio ''The Conway Stewart'' venne registrato ufficialmente (con il n. 407502). Nel 1922 vennero introdotti nuovi modelli fra cui la [[Dinkie]],<ref>la data è incerta, c'è chi la fa risalire al 1920 (vedi [http://www.mvburke.com/history.htm]), ma questo è quanto riportato sul sito dell'azienda.</ref> che diventerà il prodotto di punta dell'azienda (tanto che il nome, nel 1924, divenne un marchio registrato), una penna piccola e funzionale, che verrà prodotta, in diverse versioni, per oltre 40 anni. Nel 1924 la [[Conway Stewart]] fu la prima azienda inglese ad introdurre sul mercato penne in [[celluloide]] colorata,<ref>c'è chi fa risalire l'uso della [[celluloide]] colorata (come la creazione della [[Dinkie]]) al 1920 contestando il primato della [[LeBoeuf]].</ref> che resterà, per la varietà e la ricchezza dei colori, una delle caratteristiche distintive di questa marca.  

In 1919 the first [[lever filler]] and [[safety]] models were introduced, the following year the brand ''The Conway Stewart'' was officially registered (with the number 407502). In 1922 new models were introduced, including the [[Dinkie]],<ref>the date is uncertain, someone makes it go back to 1920 (see [http://www.mvburke.com/history.htm]), but this is what the company says on its website.</ref> which will become the most famous product of the company (so that the name became a registered trademark in 1924). The [[Dinkie]] was a small and functional pen, which was produced in different versions for over 40 years. In 1924 [[Conway Stewart]] was the first British company to sell celluloid pens,<ref>someone dates the use of celluloid (as the creation of [[Dinkie]]) back to 1920, challenging the primacy of [[LeBoeuf]].</ref> The use of celluloid, for the variety and richness of the colors they used, is one of the distinguishing features of this brand.  

[[Image:Conway-Istruzioni-Retro.jpg|thumb|Garanzia e Istruzioni|250px|right|Foglietto di istruzioni originale]]

[[Image:Conway-Istruzioni-Retro.jpg|thumb|Garanzia e Istruzioni|250px|right|Foglietto di istruzioni originale]]