| [[OMAS]] between the first Italian companies to switch to [[celluloid]] in the late '20s or early '30s, producing its fountain pens as well as in the classic colors like green jade or lapis lazuli and also interesting variation of marbled colors. Between the production of this time there are some celluloid pens, with cap and clip similar to that used in the previous [[Duofold]] imitations, but having instead tapered ends. These were probably born in the early '30s, following the establishment of the ''[[streamlined]]'' style, and only a couple of samples are known. More or less in this period can be traced back the production beginning of the [[Minerva]] branded pens, the only real [[OMAS]] sub-brand,<ref>there are many pens that are known as made by [[OMAS]] on behalf of other companies, often directly derived from [[Minerva]] models; between them there are productions for the [[Ercolessi]], the [[Saratoga]] or [[Scotland]] brands, and perhaps also the [[Nettuno Superba]], there are also attributions to [[OMAS]] for the production of some particular models, as the [[Itala]] and, almost certainly wrong, the [[Zerollo]], but the only pens marketed directly by the company and appearing in its catalogs are the [[Minerva]] ones.</ref> dedicated to the production of second-tier but not less than excellent quality. | | [[OMAS]] between the first Italian companies to switch to [[celluloid]] in the late '20s or early '30s, producing its fountain pens as well as in the classic colors like green jade or lapis lazuli and also interesting variation of marbled colors. Between the production of this time there are some celluloid pens, with cap and clip similar to that used in the previous [[Duofold]] imitations, but having instead tapered ends. These were probably born in the early '30s, following the establishment of the ''[[streamlined]]'' style, and only a couple of samples are known. More or less in this period can be traced back the production beginning of the [[Minerva]] branded pens, the only real [[OMAS]] sub-brand,<ref>there are many pens that are known as made by [[OMAS]] on behalf of other companies, often directly derived from [[Minerva]] models; between them there are productions for the [[Ercolessi]], the [[Saratoga]] or [[Scotland]] brands, and perhaps also the [[Nettuno Superba]], there are also attributions to [[OMAS]] for the production of some particular models, as the [[Itala]] and, almost certainly wrong, the [[Zerollo]], but the only pens marketed directly by the company and appearing in its catalogs are the [[Minerva]] ones.</ref> dedicated to the production of second-tier but not less than excellent quality. |
| Il vero punto di svolta nella produzione della [[OMAS]] avvenne infatti nel 1932, quando venne introdotto quello che resterà per vari decenni uno dei modelli di punta dell'azienda, la [[Omas Extra]], realizzata in celluloide sfaccettata, con [[caricamento a levetta]] e dotata di una vera molto ampia sul cappuccio, decorata con un motivo a forma di greca. Prodotta in quattro diverse dimensioni e lanciata con lo slogan ''creazione di artista e di scienziato'', venne accompagnata da una campagna pubblicitaria molto estesa. | | Il vero punto di svolta nella produzione della [[OMAS]] avvenne infatti nel 1932, quando venne introdotto quello che resterà per vari decenni uno dei modelli di punta dell'azienda, la [[Omas Extra]], realizzata in celluloide sfaccettata, con [[caricamento a levetta]] e dotata di una vera molto ampia sul cappuccio, decorata con un motivo a forma di greca. Prodotta in quattro diverse dimensioni e lanciata con lo slogan ''creazione di artista e di scienziato'', venne accompagnata da una campagna pubblicitaria molto estesa. |