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[[Image:1923-Bayard.jpg|thumb|A 1923 [[Bayard]] ADs]]

[[Image:1923-Bayard.jpg|thumb|A 1923 [[Bayard]] ADs]]

The company officially took the name [[Bayard]] only in [[1934]], when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in [[1903]] took the reselling rights of various American writing instruments producers. In [[1912]] he registered the trademark [[Bayard]]. In [[1922]] the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

The company officially took the name [[Bayard]] only in 1934, when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in 1903 took the reselling rights of various American writing instruments producers. In 1912 he registered the trademark [[Bayard]]. In 1922 the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

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