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In the mid of '50s [[Conway Stewart]] was at the top of its success, and in [[1954]] the company  introduced the prestigious [[Conway Stewart 100|100]] model, a large dimension pen. In this period  the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in [[1957]]) and never followed the stylistic trends of ''[[hooded nib]]'' pens launched by the [[Parker 51]].

In the mid of '50s [[Conway Stewart]] was at the top of its success, and in [[1954]] the company  introduced the prestigious [[Conway Stewart 100|100]] model, a large dimension pen. In this period  the first ballpoint pens began to appear on the market, they were expensive and unreliable, but the company continued to ignore them and this traditionalist attitude was fatal. The company also was late in the use of the new plastic materials (introduced only in [[1957]]) and never followed the stylistic trends of ''[[hooded nib]]'' pens launched by the [[Parker 51]].

The company maintained its policy to produce good quality modest priced fountain pens using traditional and well established methods. But if in the first half of the '50s an economic [[lever filler]] fountain pen with a screw cap was just a little old-fashioned, but perfectly functional, in the second half of the '50s and in later years it became more and more backward and unable to find a place on the market, faced by disposable ballpoint pens sold at much lower prices, against which the company was unable to compete not having the ability to characterize his products, alway placed in the lower end of the market, as distinctive or fashion objects.

The company maintained its policy to produce good quality modest priced fountain pens using traditional and well established methods. But if in the first half of the '50s an economic [[lever filler]] fountain pen with a screw cap was just a little old-fashioned, but perfectly functional, in the second half of the '50s and in later years it became more and more backward and unable to find a place on the market, faced by disposable ballpoint pens sold at much lower prices, against which the company was unable to compete not having the ability to characterize his products, always placed in the lower end of the market, as distinctive or fashion objects.

Despite some revival attempts, and the production of some ballpoint pens, the move to [[cartridge filler]]s and the production of some economic [[hooded nib]] pens, the inexorable decline continued for all the '60s, until the final closure of the company, occurred for bankruptcy, stated by an order of the High Court of Justice dated 21 June 1975.

Despite some revival attempts, and the production of some ballpoint pens, the move to [[cartridge filler]]s and the production of some economic [[hooded nib]] pens, the inexorable decline continued for all the '60s, until the final closure of the company, occurred for bankruptcy, stated by an order of the High Court of Justice dated 21 June 1975.