The [[Giti]] brand was born in the '30s as a [[Tibaldi]] sub-brand, using the initials of the founder ''Giuseppe Tibaldi''. It was the continuation of a production differentiation already present in the 20s with the brand ''[[The GTB Pen]] London'', that the company used to market his low-end pens, that however were characterized by an excellent value for money. It's easy to imagine that the reasons for the emergence of the new brand name are due to political changes and the growing of nationalist emphasis from fascist regime, that would make it impractical to maintain the previous mark. | The [[Giti]] brand was born in the '30s as a [[Tibaldi]] sub-brand, using the initials of the founder ''Giuseppe Tibaldi''. It was the continuation of a production differentiation already present in the 20s with the brand ''[[The GTB Pen]] London'', that the company used to market his low-end pens, that however were characterized by an excellent value for money. It's easy to imagine that the reasons for the emergence of the new brand name are due to political changes and the growing of nationalist emphasis from fascist regime, that would make it impractical to maintain the previous mark. |