| The competition began to grow increasingly fierce and [[Kaweco]] sales, which remained anchored to the production of black hard rubber [[safety]] pens, lost more and more ground when other producers began to introduce colorful patterns celluloid models with more sophisticated filling systems. In particular exports, which had been a company strong point, abruptly fell in front of competition from the United States manufacturers. | | The competition began to grow increasingly fierce and [[Kaweco]] sales, which remained anchored to the production of black hard rubber [[safety]] pens, lost more and more ground when other producers began to introduce colorful patterns celluloid models with more sophisticated filling systems. In particular exports, which had been a company strong point, abruptly fell in front of competition from the United States manufacturers. |
− | Nel [[1926]] l'azienda adottò ufficialmente il nome [[Kaweco]] al posto dell'originale ''Heidelberger Federhalterfabrik'', e vennero introdotti nuovi modelli con caricamento a [[pulsante di fondo]], inoltre venne ampliata la serie [[Omega]] introducendo modelli con [[caricamento a levetta]]. Venne anche introdotto il marchio [[Helios]] per delle rientranti di fascia più bassa.<ref>Il marchio compare su due penne raffigurate in un catalogo del 1925 ed in una pagina di quello del 1928.</ref> Il materiale però era sempre l'ebanite nera, che ormai era definitivamente associata con l'idea di arretratezza. Senza una strategia di rilancio la situazione continuò a peggiorare, vi fu prima una riduzione di capitali, ma incalzata dai creditori, l'azienda fece bancarotta ed il 24 maggio del 1929 venne posta in liquidazione forzata.
| + | In [[1926]], the company officially adopted the name [[Kaweco]] instead of the original ''Heidelberger Federhalterfabrik'', and introduced new [[button filler]] models, also the [[Omega]] series was expanded introducing new [[lever filler]] models. It was also introduced the [[Helios]] brand for the lower range [[safety]] models.<ref>this trademark appears on two pens depicted in a 1925 catalog and in a page of the 1928 one.</ref> The material, however, was always black hard rubber, which was now permanently associated with the idea of backwardness. Without a strategy for revitalizing production the situation continued to worsen, there was first a reduction of capital, but hounded by creditors, the company went bankrupt, and on 24 May 1929 and was forced into liquidation. |
| [[Image:Logo-KWG.svg|thumb|Logo KWG|150px|left|Il logo della ''Badische Federhalterfabrik Knust, Woringen & Grube'' prima dell'acquisizione della [[Kaweco]].]] | | [[Image:Logo-KWG.svg|thumb|Logo KWG|150px|left|Il logo della ''Badische Federhalterfabrik Knust, Woringen & Grube'' prima dell'acquisizione della [[Kaweco]].]] |