Riga 3: |
Riga 3: |
| Although [[Lamy]], being born in 1930, appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde. | | Although [[Lamy]], being born in 1930, appears to be one of the historic German producers, is often seen as a recently founded company. But since the '60s its models have always been characterized by the attention to design and design research, with the production of great value models like the [[Lamy 2000]] that, for their futuristic and minimalist style, have earned the company an image of modernity and avant-garde. |
| | | |
− | Having always invested in research and development, the company has been able to successfully overcome the crisis period following the ballpoint pen introduction, keeping up with the times and adapting to new market demands, on which it remained continuously present from the foundation. To date [[Lamy]] stands out as a manufacturer of midrange fountain pens, and writing tools for everyday use. Although the company has chosen not to produce luxury models, his fountaon pens are of excellent quality and maintain that particular attention to stylistic innovation that makes them always relevant and interesting. {{Infobox_Brand|Lamy}}
| + | Avendo sempre investito in ricerca e sviluppo l'azienda ha saputo superare brillantemente il periodo di crisi seguito all'introduzione della penna a sfera, restando al passo con i tempi ed adeguandosi alle nuove richieste del mercato, su cui è rimasta continuamente presente dalla fondazione. A tutt'oggi la [[Lamy]] si contraddistingue come produttore di stilografiche di fascia media, e di strumenti di scrittura destinati all'uso quotidiano. Nonostante l'azienda abbia scelto di non produrre modelli di lusso, le sue penne sono di ottima qualità e mantengono quella particolare attenzione all'innovazione stilistica che le rende sempre attuali ed interessanti.{{Infobox_Marca|Lamy}}{{BrandData|Founder=Joseph C. Lamy|Place=Heidelberg|Country=DE|Date=1930|Fullname=Orthos Fullhalterfabrik C. J. Lamy|Trademarks=Artus, Orthos}} |
− | == History == | + | == Storia == |
| | | |
− | The [[Lamy]] was born at the hands of ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''Orthos Fullhalterfabrik C. J. Lamy''. ''Joseph C. Lamy'' had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany. | + | The [[Lamy]] was born at the hands of ''Joseph C. Lamy'' in [[1930]] in Heidelberg, under the name of ''"Orthos Fullhalterfabrik C. J. Lamy"''. ''Joseph C. Lamy'' had been director of the exports of [[Parker]] until the 20's. In 1927 he returned to Heidelberg as ''Parker Germany' general manager in the period in which it had acquired the [[Osmia]] for the [[Duofold]] production in Germany. |
| | | |
| At the end of [[1929]], more or less simultaneously with [[Osmia]] discharge by [[Parker]] , ''Joseph Lamy'' resigned to create his company. He moved to Berlin and began production of celluloid pens marked [[Orthos]], very similar to [[Duofold]] (which at that time was much imitated) produced in two sizes and a wide range of colors. | | At the end of [[1929]], more or less simultaneously with [[Osmia]] discharge by [[Parker]] , ''Joseph Lamy'' resigned to create his company. He moved to Berlin and began production of celluloid pens marked [[Orthos]], very similar to [[Duofold]] (which at that time was much imitated) produced in two sizes and a wide range of colors. |