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As for the photos of pens, also for the scans of advertising a specific convention has been used for the names to assign to the files putting as beginning of the name the year so that these were ordered chronologically. Therefore, an advertising scan should always be inserted with a file name in the form:
Year-Month-Brand-Model-Short-Description.jpg
where the month can be omitted if you do not know it, and the year indicated approximately (for example in the form 192x) when it is not known precisely. The model can be omitted if the advertisement is generic, if more than one appears, use the name of the most important one. Words must be separated by hyphens and the short description must be kept within 2/3 words.