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[[Image:1923-Bayard.jpg|thumb|A 1923 [[Bayard]] ADs]]

[[Image:1923-Bayard.jpg|thumb|A 1923 [[Bayard]] ADs]]

The company officially took the name [[Bayard]] only in [[1934]], when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in [[1903]] took the reselling rights of various American writing instruments producers. In [[1912]] he registered the trademark [[Bayard]]. In [[1922]] the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

The company officially took the name [[Bayard]] only in [[1934]], when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in [[1903]] took the reselling rights of various American writing instruments producers. In [[1912]] he registered the trademark [[Bayard]]. In [[1922]] the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

The initial models were the classic pens in [[BCHR|chased]] or [[mottled]] hard rubber, made in cylindrical shapes with the classical [[eyedropper filler|eyedropper]] or [[safety]] filling system. There were also luxury models with gold or silver [[overlay]]s. The pens were advertised using the figure of a knight who had a nib as a shield and a pen as a spear; the advertising claimed that the [[Bayard]] pens did not feared competition or remarks on their quality. The nibs of these first models were marked with the symbol PF (standing for ''Panici Frères'') except for the top models that had the nib marked with the word ''"Bayard"'', which otherwise was normally reported on the pen body.

The initial models were the classic pens in [[BCHR|chased]] or [[mottled]] hard rubber, made in cylindrical shapes with the classical [[eyedropper filler|eyedropper]] or [[safety]] filling system. There were also luxury models with gold or silver [[overlay]]s. The pens were advertised using the figure of a knight who had a nib as a shield and a pen as a spear; the advertising claimed that the [[Bayard]] pens did not feared competition or remarks on their quality. The nibs of these first models were marked with the symbol PF (standing for ''Panici Frères'') except for the top models that had the nib marked with the word ''"Bayard"'', which otherwise was normally reported on the pen body.