Differenze tra le versioni di "Pen-Co/en"

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(47 versioni intermedie di 2 utenti non mostrate)
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<noinclude>{{Infobox_Marca|Pen-Co}}</noinclude>
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<noinclude>{{Infobox_Brand|Pen-Co}}
[[Image:1953-10-Penco-n.53.jpg|thumb|75px|upright|Pubblicità per il modello [[Pen-Co 53]] ]]
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[[Image:1953-06-Penco-n.53.jpg|thumb|75px|upright|[[Pen-Co 53]] advertising]]
  
Il marchio ''Pen-Co'' (o anche più semplicemente ''Penco'') è il marchio più noto della ''F. R. V.'' (sigla che sta per ''Fratelli Rossi Vicenza'') nata a Sandrigo, piccolo paese situato nei pressi di Vicenza, nel [[1923]], ad opera di Rinaldo e Marcello Rossi.  L'azienda venne fondata come ''Fratelli Rossi - Penne Stilografiche e Materiali Pressati'', adottando come marchio iniziale il nome ''[[Caesar]]'' (con il logo inscritto su una targa sovrastata dall'aquila imperiale), chiaramente ispirato dal clima instaurato dalle attività propagandistiche del regime fascista.  
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The ''Pen-Co'' (or simply ''Penco'') brand is the brand of the most well known production of the ''"F. R. V."'' (an acronym which stands for ''"[[Fratelli Rossi Vicenza]]"'') a company founded in Sandrigo, a small town located near Vicenza, in [[1923]] by Rinaldo and Marcello Rossi, that was known, before the World War II, for producing good quality economic pens under the [[Caesar]] brand.  
  
[[File:Pen-Co-53-Open.jpg|thumb|left|Una [[Pen-Co 53]] ]]
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[[File:PenCo-53-SteelGoldBandCap-Open.jpg|thumb|left|A [[Pen-Co 53]] ]]</noinclude>
  
La produzione degli anni '30 era rivolta alla fascia più bassa del mercato, con stilografiche a [[pulsante di fondo]] prodotte prevalentemente in celluloide nera di qualità comunque accettabile. Le penne sono in genere riconoscibili per la dicitura ''F.R.V.'' incisa sul serbatoio e sul pennino. L'azienda commercializzava comunque anche parti e linee per la produzione su richiesta, ed essendo i suoi pennini con un buon rapporto qualità/prezzo capita di trovarli spesso montati su altre penne.  
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After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to  <noinclude>''Pen-Co''</noinclude><includeonly>''[[Pen-Co]]''</includeonly>, short for ''Pen Company Manufacturer'', producing pens using different trademarks: ''Palladium'', ''[[Palladiana]]'', ''Diplomat'' and ''Pen-Co'', directed respectively to the lower, medium and high-end. The former two were used for pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while the ''Pen-Co'' were clearly inspired by the US market trends, with a short clip in military style and very slender lines.
  
Nel dopoguerra, finita l'enfasi nazionalistico-autarchica del regime fascista, l'azienda cambiò nome in ''Pen-Co'', abbreviazione di ''Pen Company Manufacturer'', producendo penne sotto tre marchi diversi: ''Palladium'', ''Diplomat'' e ''Pen-Co'', rivolti rispettivamente alla fascia economica, media e alta. Le prime erano penne che riprendevano lo stile tradizionale, prodotte con materiali di qualità più bassa. La fascia intermedia prevedeva una penna in misura unica con linee tradizionali e finiture di medio livello, mentre le  ''Pen-Co'' erano chiaramente ispirate dalle tendenze del mercato americano, caratterizzate da una clip corta in [[military clip|stile militare]] e linee molto affusolate.
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[[File:PenCo-53-SteelGoldBandCap-BoxAndPens.jpg|thumb|Some [[Pen-Co 53]] ]]
  
[[File:Pen-Co-BoxAndPens.jpg|thumb|Alcune [[Pen-Co 53]] ]]
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The most famous models, however, are those of the 50s, some clear imitation of the [[Sheaffer]] [[Triumph Pen|Triumph]] models, with [[nib conical]], tapering lines and  [[Crest]] style metal cap. The [[Pen-Co 53]] was the top model, widely publicized on many italian magazines, so much to arouse the reaction of the [[Sheaffer]] Italian distributor.
  
I modelli più famosi sono però quelli degli anni '50, delle chiare imitazioni dei modelli [[Triumph Pen|Triumph]] della [[Sheaffer]], con [[pennino conico]], linee affusolate e cappuccio metallico in stile [[Crest]]. La [[Pen-Co 53]] era il modello di punta dell'azienda, ampiamente pubblicizzata, tanto da suscitare la reazione il distributore italiano della [[Sheaffer]].  
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But in addition to the conical nib versions ''Pen-Co'' also produced variants with ordinary open nib, although much less common, and virtually unknown until recently, as [[Sheaffer]] had done with [[Admiral]] or [[Sheaffer Saratoga|Saratoga]] models. A sample of such a model is the one shown in the photo at left.
  
Ma oltre alla versione a pennino conico la [[Pen-Co]], per quanto assai meno comuni, e praticamente ignote fino poco tempo fa, la produsse anche delle varianti con l'ordinario pennino aperto, come del resto aveva fatto anche la [[Sheaffer]] con le varia [[Admiral]] o [[Sheaffer Saratoga|Saratoga]], come quella illustrata nella fotografia a fianco.
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[[File:Penco-AdmiralLike-Open.jpg|thumb|left|An open nib ''Pen-Co'']]
  
[[File:Penco-AdmiralLike-Open.jpg|thumb|left|Una [[Pen-Co]] a pennino aperto]]
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Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.
  
Nonostante i tentativi di mantenersi a galla in un mercato sempre più ridotto dalla affermazione della penna a sfera usa e getta l'azienda si trovò in sempre maggiori difficoltà economiche e chiuse definitivamente le attività alla fine degli anni '50, il 30 marzo del 1957.
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==External references==
 
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* [https://web.archive.org/web/20160401024154/http://www.lucavalente.it/modules.php?name=News&file=article&sid=126] Luca Valente article about the company's history
===Riferimenti esterni===
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* [https://web.archive.org/web/20140107065837/http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=416] PenTrace article about the company's history
* http://www.lucavalente.it/modules.php?name=News&file=article&sid=126
 
* http://www.pentrace.net/penbase/Data_Returns/full_article.asp?id=416
 
 
<noinclude>
 
<noinclude>
===Note===
 
<references/>
 
  
{{BrandData|Founder=Rinaldo Rossi, Marcello Rossi|Place=Sandrigo|Date=1923|Country=IT}}
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{{BrandData|Place=Sandrigo|Country=IT|MainBrand=Fratelli Rossi Vicenza|Fullname=Pen Company Manufacturer}}
[[Category:Marche]]
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{{CategorizeBrand|Italia|Secondary brand}}</noinclude>
[[Category:Brands]]
 
[[Category:Italia]]
 
[[Category:Secondary brand]]</noinclude>
 

Versione attuale delle 10:26, 31 mar 2022

Pen-Co
Brand advertising
Brand photos
Instructions sheet
Other documents
Pen-Co 53 advertising

The Pen-Co (or simply Penco) brand is the brand of the most well known production of the "F. R. V." (an acronym which stands for "Fratelli Rossi Vicenza") a company founded in Sandrigo, a small town located near Vicenza, in 1923 by Rinaldo and Marcello Rossi, that was known, before the World War II, for producing good quality economic pens under the Caesar brand.

After the war the nationalist autarchy emphasis of the fascist regime ended, so the company changed its name to Pen-Co, short for Pen Company Manufacturer, producing pens using different trademarks: Palladium, Palladiana, Diplomat and Pen-Co, directed respectively to the lower, medium and high-end. The former two were used for pens that reflected the traditional style, produced with lower quality materials. The intermediate brand included a single size pen with traditional lines and mid-level finishes, while the Pen-Co were clearly inspired by the US market trends, with a short clip in military style and very slender lines.

The most famous models, however, are those of the 50s, some clear imitation of the Sheaffer Triumph models, with nib conical, tapering lines and Crest style metal cap. The Pen-Co 53 was the top model, widely publicized on many italian magazines, so much to arouse the reaction of the Sheaffer Italian distributor.

But in addition to the conical nib versions Pen-Co also produced variants with ordinary open nib, although much less common, and virtually unknown until recently, as Sheaffer had done with Admiral or Saratoga models. A sample of such a model is the one shown in the photo at left.

An open nib Pen-Co

Despite attempts to stay afloat in an increasingly reduced market, taken by the emergence of disposable ballpoint pens, the company found itself in increasingly difficult economic activities and finally closed in the late 50's, March 30, 1957.

External references

  • [1] Luca Valente article about the company's history
  • [2] PenTrace article about the company's history