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In 1957 the founder died, leaving the company in the hands of his son Enrico, but at that time the fountain pen market was drastically shrinking due to the spread of the ballpoint pens. The choice was towards the production for the school and the low end of the market, but the company suffered an inexorable decline. In 1992 the company renmants and the [[Columbus]] trademark were sold to ''Santara Srl'' that is still producing some modern pens under the same brand.
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In 1957 the founder died, leaving the company in the hands of his son Enrico, but at that time the fountain pen market was drastically shrinking due to the spread of the ballpoint pens. The choice was towards the production for the school and the low end of the market, but the company suffered an inexorable decline. In 1992 the company renmants and the ''Columbus'' trademark were sold to ''Santara Srl'' that is still producing some modern pens under the same brand.

Versione attuale delle 23:38, 7 dic 2022

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Definizione del messaggio (Columbus)
Nel [[1957]] il fondatore morì lasciando l'azienda in mano al figlio Enrico, ma ormai il mercato delle penne stilografiche era in completo declino a causa della diffusione della penna a sfera, la scelta fu quella di rivolgersi alla produzione di penne di fascia medio bassa e per il mercato scolastico, ma l'azienda subì un inesorabile declino. Nel 1992 i resti dell'azienda ed il marchio ''Columbus'' vennero venduti alla ''Santara Srl'' che ancora oggi produce penne moderne con questo nome.
TraduzioneIn 1957 the founder died, leaving the company in the hands of his son Enrico, but at that time the fountain pen market was drastically shrinking due to the spread of the ballpoint pens. The choice was towards the production for the school and the low end of the market, but the company suffered an inexorable decline. In 1992 the company renmants and the ''Columbus'' trademark were sold to ''Santara Srl'' that is still producing some modern pens under the same brand.

In 1957 the founder died, leaving the company in the hands of his son Enrico, but at that time the fountain pen market was drastically shrinking due to the spread of the ballpoint pens. The choice was towards the production for the school and the low end of the market, but the company suffered an inexorable decline. In 1992 the company renmants and the Columbus trademark were sold to Santara Srl that is still producing some modern pens under the same brand.

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