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The new [[Kaweco]] tried to make a clean break with the past, the old models were removed from the market, those in the distribution network recalled and replaced, or repurchased and destroyed, and they also tried to block the repair. The traditional [[safety]] models were renewed with a flat head cap made of black hard rubber (400, 401, 402, 404, 406) or mottled (500, 501, 502, 504, 506). The [[button filler]] "U" series [[Arumia]] models were rebranded under [[Kaweco]] as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The [[Colleg]] line was maintained as [[Colleg-Extra]] and became a real cheaper products line, aimed for school use. The new pens were of lower size, quality and cost, but this was to help during a period of severe economic crisis.
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The new [[Kaweco]] tried to make a clean break with the past, the old models were removed from the market, those in the distribution network recalled and replaced, or repurchased and destroyed, and they also tried to block the repair. The traditional [[safety]] models were renewed with a flat head cap made of black hard rubber (400, 401, 402, 404, 406) or mottled (500, 501, 502, 504, 506). The [[button filler]] "U" series [[Aurumia]] models were rebranded under [[Kaweco]] as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The [[Colleg]] line was maintained as [[Colleg-Extra]] and became a real cheaper products line, aimed for school use. The new pens were of lower size, quality and cost, but this was to help during a period of severe economic crisis.

Versione attuale delle 17:46, 4 mag 2023

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Definizione del messaggio (Kaweco)
La nuova [[Kaweco]] cercò di dare un taglio netto con il passato, i vecchi modelli vennero tolti dal mercato, quelli presenti nella rete di distribuzione richiamati e sostituiti, o ricomprati e distrutti, e si cercò anche di bloccarne la riparazione. I modelli [[safety]] tradizionali vennero rinnovati con un cappuccio a testa piatta realizzati in ebanite nera (400, 401, 402, 404, 406) o fiammata (500, 501, 502, 504, 506). I modelli [[Aurumia]] con caricamento a [[pulsante di fondo]] della serie "U" vennero ripresentati a marchio [[Kaweco]] come [[Meisterklasse|Kaweco Meisterklasse]], negli stessi colori.  La linea [[Colleg]] venne mantenuta come [[Colleg-Extra]] e divenne una vera e propria linea di prodotti più economici, rivolta all'uso scolastico. Le nuove penne erano di dimensioni, pregio e costo inferiore, ma questo fu di aiuto all'azienda in un periodo di forte crisi economica.
TraduzioneThe new [[Kaweco]] tried to make a clean break with the past, the old models were removed from the market, those in the distribution network recalled and replaced, or repurchased and destroyed, and they also tried to block the repair. The traditional [[safety]] models were renewed with a flat head cap made of black hard rubber (400, 401, 402, 404, 406) or mottled (500, 501, 502, 504, 506). The [[button filler]] "U" series [[Aurumia]] models were rebranded under [[Kaweco]] as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The [[Colleg]] line was maintained as [[Colleg-Extra]] and became a real cheaper products line, aimed for school use. The new pens were of lower size, quality and cost, but this was to help during a period of severe economic crisis.

The new Kaweco tried to make a clean break with the past, the old models were removed from the market, those in the distribution network recalled and replaced, or repurchased and destroyed, and they also tried to block the repair. The traditional safety models were renewed with a flat head cap made of black hard rubber (400, 401, 402, 404, 406) or mottled (500, 501, 502, 504, 506). The button filler "U" series Aurumia models were rebranded under Kaweco as Kaweco Meisterklasse, in the same colors. The Colleg line was maintained as Colleg-Extra and became a real cheaper products line, aimed for school use. The new pens were of lower size, quality and cost, but this was to help during a period of severe economic crisis.

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