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But the traditional lack of attention for technical innovations and market positioning on the economic production was also the cause of the decline of the company, which was not able to adapt to the advent of the ballpoint pen. With the diffusion of economic disposable ballpoint pens, Conway Stewart fountain pens become too expensive to be used as cheap writing tools, but beeing positioned on the economic side of the market they cannot be also used ad objects of distinction. So the company suffered an inexorable decline and in 1975 was closed. As happened with many other historical brands, Conway Stewart was resurrected in 1998 to exploit the prestige of their trademark in the production of modern pens.