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Ironically it was the decision to invest heavily on a technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In 1945 the [[Eversharp]] began to take an interest in the development of the ballpoint pen acquiring the rights to use the ''Biro''  pen the by Argentine producer  ''Eterpen Co.'', but before the launch of its ''CA (Capillary Action)'' another company, the  ''Reynold's International Pen Company'' put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888
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Ironically it was the decision to invest heavily on technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In [[1945]] the [[Eversharp]] began to take an interest in the development of the ballpoint pen acquiring the rights to use the ''Biro''  pen the by Argentine producer  ''Eterpen Co.'', but before the launch of its ''CA (Capillary Action)'' another company, the  ''Reynold's International Pen Company'' put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888.

Versione attuale delle 01:20, 4 feb 2013

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Definizione del messaggio (Eversharp)
Paradossalmente fu proprio la decisione di investire massicciamente su una innovazione tecnica all'epoca rivoluzionaria, quella della penna a sfera, ad infliggere un colpo mortale alla ditta. Nel [[1945]] la Eversharp iniziò ad interessarsi allo sviluppo della penna a sfera acquisendo i diritti di sfruttamento della penna ''Biro'' dal produttore argentino, la ''Eterpen Co.'' ma prima del lancio della sua ''CA (Capillary Action)'' un'altra ditta la ''Reynold's International Pen Company'' immise sul mercato un'altra penna a sfera. La cosa diede origine ad una furiosa battaglia legale che però non ebbe esiti dato che l'invenzione era già coperta da un brevetto, scaduto, del 1888.
TraduzioneIronically it was the decision to invest heavily on technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In [[1945]] the [[Eversharp]] began to take an interest in the development of the ballpoint pen acquiring the rights to use the ''Biro''  pen the by Argentine producer  ''Eterpen Co.'', but before the launch of its ''CA (Capillary Action)'' another company, the  ''Reynold's International Pen Company'' put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888.

Ironically it was the decision to invest heavily on technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In 1945 the Eversharp began to take an interest in the development of the ballpoint pen acquiring the rights to use the Biro pen the by Argentine producer Eterpen Co., but before the launch of its CA (Capillary Action) another company, the Reynold's International Pen Company put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888.

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