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In [[1937]] the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].
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In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:Categoria:Pagliero-Brochure-1936|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

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Definizione del messaggio (Pagliero)
Nel [[1936]]<ref>Letizia Jacopini nel suo libro riporta il 1937, ma [[:Categoria:Pagliero-Brochure-1936|questa brochure]], chiaramente databile al 1936, mostra come la nuova denominazione fosse già in uso in quell'anno.</ref> la ditta venne ristrutturata cambiando nome in ''Luigi Pagliero e F.'', e nel [[1939]] venne registrato come marchio di fabbrica la sigla ''LPF'' iscritta in un rombo ({{Marchio|58632}}). Il marchio più noto di questo periodo era [[Stilnova]], che venne usato dalla seconda metà degli anni '30 fino al dopoguerra. La produzione iniziale [[Stilnova]] era costituita da penne in celluloide variegata o anellata, e clip a rotellina o a punta di lancia svasata, con pennini in oro a 14 carati marchiati ''Stilnova''. Le penne erano di buona fattura, ma piuttosto spartane con decorazioni con semplici anellini sul cappuccio e caricamento a [[pulsante di fondo]].
TraduzioneIn [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:Categoria:Pagliero-Brochure-1936|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref>  the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

In 1936[1] the company was restructured and changed its name in Luigi Pagliero e F., and in 1939 was registered as trademark the acronym LPF inscribed in a rhombus (Reg. Gen. N. 58632). The best known brand of this period was Stilnova, which was used from the late '30s until the postwar period. The initial Stilnova production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked Stilnova. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a button filler.

  1. ↑ Letizia Jacopini reports 1937 in her book, but this brochure dated 1936 clearly shows that the new name was in use already in that year.
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