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m (FuzzyBot ha spostato la pagina Translations:Stylo Bayard/5/en a Translations:Bayard/5/en senza lasciare redirect: Part of translatable page Stylo Bayard.)
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The company officially took the name [[Bayard]] only in 1934, when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in 1903 took the reselling rights of various American writing instruments producers. In 1912 he registered the trademark [[Bayard]]. In 1922 the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.
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The company officially took the name [[Bayard]] only in [[1934]], when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in [[1903]] took the reselling rights of various American writing instruments producers. In [[1912]] he registered the trademark [[Bayard]]. In [[1922]] the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

Versione delle 23:43, 22 gen 2013

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Definizione del messaggio (Bayard)
La [[Bayard]] assunse in maniera ufficiale questo nome solo nel [[1932]], quando la ''Panici Frères & Co'' venne ribattezzata in ''Stylo Bayard''. L'azienda aveva le sue origini alla fine dell'800, dalle attività di un libraio parigino, Etienne Forbin, che nel [[1903]] aveva assunto la rappresentanza di vari produttori americani di strumenti di scrittura, questi nel [[1912]] registrò il marchio [[Bayard]]. Nel [[1922]] i nipoti ripresero l'attività del nonno fondando la ''Société Panici Frères'' ed iniziarono la produzione di penne stilografiche, ma da subito pensarono di sfruttare per la commercializzazione il nome del cavaliere [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], eroe delle guerre d'Italia del medioevo, immagine del cavaliere senza macchia e senza paura.
TraduzioneThe company officially took the name [[Bayard]] only in [[1934]], when the ''Panic Frères & Co.'' was renamed in ''Stylo Bayard''. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, ''Etienne Forbin'', who in [[1903]] took the reselling rights of various American writing instruments producers. In [[1912]] he registered the trademark [[Bayard]]. In [[1922]] the Forbin grandchildrens resumed the work of their grandfather founding the ''Société Panic Frères'' and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight [http://fr.wikipedia.org/wiki/Pierre_Terrail_de_Bayard Pierre Terrail de Bayard], that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

The company officially took the name Bayard only in 1934, when the Panic Frères & Co. was renamed in Stylo Bayard. The company had its origins in the late years of 1800, starting from the activities of a Parisian bookseller, Etienne Forbin, who in 1903 took the reselling rights of various American writing instruments producers. In 1912 he registered the trademark Bayard. In 1922 the Forbin grandchildrens resumed the work of their grandfather founding the Société Panic Frères and started a fountain pens production. But for marketing reasons, they used as trademark the name of the medieval knight Pierre Terrail de Bayard, that was an hero of the wars in the medieval Italy, considered as the image of the knight without fear and without blemish.

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