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[[Aurora]] was founded in 1919 in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.
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[[Aurora]] was founded in [[1919]] in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.

Versione attuale delle 23:12, 22 gen 2013

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Definizione del messaggio (Aurora)
La [[Aurora]] venne fondata nel [[1919]] a Torino, come ''Fabbrica Italiana Penne a Serbatoio Aurora'', da Isaia Levi, un ricco finanziere e commerciante di tessuti, che subito dopo la prima guerra mondiale decise di investire nella produzione di questo strumento di scrittura. Levi già vedeva una presenza di tanti piccoli produttori nel distretto industriale di Settimo Torinese, ma decise di dare alla propria azienda una direzione precisa orientandola verso una produzione industriale che fosse all'avanguardia sia in termini tecnici che qualitativi, ma anche con una forte spinta verso la commercializzazione dei propri prodotti con iniziative pubblicitarie ed un sopporto molto accurato alle reti di vendita.
Traduzione[[Aurora]] was founded in [[1919]] in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory [[Aurora]]''</ref> by ''Isaia Levi'', a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.

Aurora was founded in 1919 in Turin, as Fabbrica Italiana Penne a Serbatoio Aurora,[1] by Isaia Levi, a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.

  1. ↑ meaning Fountain Pen Italian Factory Aurora
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