Pagliero
The Pagliero brand was founded in 1917 by Luigi Pagliero in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as Red Circle, Plevonia, Condor, Stilnova, Fulgens) for its own models.
The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the proliferation of brand names often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collector.
Hystory
The Ditta Luigi Pagliero company, later renamed Fratelli Pagliero and then Luigi Pagliero e F. was founded by Luigi Pagliero in 1917 in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.[1]
Fountain pens production by Pagliero is believed to have started in the '20s with the use of celluloid, which was also used for the buttons and some of the other objects produced by the compan. It became the main company product only since the '30s. The company's choice was, however, to address the economic production of mid-range pens or even committed production for other companies or for promotional purposes, focusing on the expansion with a very wide distribution network.
The production sees as its most important brand in the '30s the Red Circle, registered in 1934, which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as Regale, Stilnova, Condor. The lower end was marked instead Vereletta (or even Verelite or Verelyte), while under the Plevonia brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.
In 1937 the company was restructured and changed its name in Luigi Pagliero e F., and in 1939 was registered as trademark the acronym LPF inscribed in a rhombus (Reg. Gen. N. 58632). The best known brand of this period was Stilnova, which was used from the late '30s until the postwar period. The initial Stilnova production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked Stilnova. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a button filler.
From this period there also the pens marked Plevonia, which are the most valuable production of the company. These pens were made in ringed transparent cellulois, as a clear imitation of Vacumatic, from which they also copied the filling system. Were produced in two versions (with three rings or with a band and two rings), but in one size. They were equipped with gold nib marked Plevonia and 585.
The Stilnova production continued even after the war, with a set of economic models, in more streamlined lines and with simple decorations. These are usually in ogival celluloid pens, produced as well as with the button filler of the previous models,or with lever filler and piston filler.
A second brand name used by the company before the war was Condor, for the cheaper-end pens. There were flat top models with drop clip, called Condor B and others models with slightly tapered conical ends and arrow clip called Condor S. Both were equipped with button filler. These were economic pens whose celluloid is of inferior quality, and come with gold plated steel nib marked Condor. The Regale name was used instead for pens similar to Condor but their celluloid has better quality, and they have on the body an engraved logo with a stylized crown.
Always to the '40s goes back the production of pens branded Vereletta (the two other names Verelite and Verelyte are supposed to be used for export models) for the fascist propaganda the forced italianization of names. These are very cheap pens with steel nibs.
Nel dopoguerra la produzione dell'azienda riprende con il lancio in grande stile di un nuovo modello, la Fulgens, che si ascrive comunque alla linea Stilnova (veniva infatti pubblicizzata come Fulgens Stilnova). Si tratta di una penna di forma ogivale con una clip squadrata montata sopra il cappuccio nello stile della Skyline della Eversharp, si cui si sente l'influenza. La penna venne prodotta in tre versioni, con cappuccio totalmente in celluloide con due anellini decorativi, con cappuccio in metallo ed una versione mista in cui buona parte del cappuccio era coperto da una ampia banda metallica. La penna era di buona qualità con pennino in oro a 14 carati marchiato 'Fulgens Stilnova.
Ci sono pochi dati precisi riguardo i tempi ed i modelli prodotti nel dopoguerra, ma è noto il fatto che nel 1955 acquisì il marchio Stilus (Reg. Gen. N. 126664) producendo alcune penne. Altri marchi registrati a nome dell'azienda negli anni '50 sono Ever-Roll, Stilnova, Condor, Fulgens, Secolgraf, Verelyte. Ma l'azienda fu una delle poche ad essere in grado di adeguarsi all'uso dei nuovi materiali produttivi (le resine plastiche) e all'ingresso delle penne a sfera, sempre restando nel settore della produzione di fascia economica riuscendo a sopravvivere alla grande crisi che spazzò via la gran parte dei produttori storici italiani.
Template:CronoMarche |- | 1917 || Nascita della Pagliero |- | 1934 || Registrato il marchio Red Circle |- | 1937 || Cambio nome in Luigi Pagliero e F. |- | 1939 || Registrato il marchio LPF iscritto in un rombo (Reg. Gen. N. 58632) |- | 1946 || Lanciata la Fulgens Stilnova |- | 1955 || Il marchio Stilus viene acquisito dalla Pagliero |- |}
Template:LegendaModelli |- | Fulgens || 1946 || XX, ? |}