Uhlmann's Eterno
| Uhlmann's Eterno |
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| Brand advertising |
| Brand photos |
| Other documents |
| Trademarks |
Uhlmann's Eterno was founded in Milan by Emil Uhlmann in 1902 as a company dedicated to productions of rolled gold overlays for different objects, as also mechanical pencils. Although it was on the market from the 1900 beginnings, general opinion was that it entered fountain pen production around the first half of '20s, by marketing some safety or eyedropper filler had rubber pen, using parts imported by Germany.
But in fact the company activities in the fountain pens field originated in the '10s, because since 1912 Emil Uhlmann registered, as well as the Eterno trademark (Reg. Gen. N. 12335) also the Famos (Reg. Gen. N. 12938) and The Royal (Reg. Gen. N. 14896) trademark that have explicit references to fountain pens. Since it is unreasonable to register a trademark for something that is not sold, this consent to attribute to Uhlmann's Eterno the title of the oldest Italian manufacturer.
The Uhlmann's Eterno initial production brand recalled very closely the Germans and Americans models of the same period. Their pens were engraved with the company name on the barrel, along with its the logo, consisting of a triangle with an eye on the inside. Even the nibs were marked with the words Uhlmann's Eterno on two lines interspersed by the same logo.
At the same time started to appear on the company catalogs firsts overlay models, which were good quality. They had both more simple engine turned pattern engraved with alternating smooth or satin, or more refined metal works with embossed floral motifs or with enamel decorations in different colors. Even these pens were marked with the name of the company, or just with the single word Eterno, sometimes accompanied by the logo.
All'inizio degli anni '30 l'azienda cambiò ragione sociale in Industria Reclame L. Uhlmann spostando la sede da Via Moscova 14 a Via Piave 7, in questo periodo l'azienda si affermò nella produzione di oggetti e strumenti di scrittura personalizzabili a scopo pubblicitario, promossi attraverso cataloghi illustrati. La gamma di articoli personalizzabili era molto vasta e comprendeva penne di probabile origine tedesca di scarsa qualità. A queste si aggiungeva però una produzione di penne marcate Uhlmann's Eterno o Eterno di buona qualità, come modelli Flat top in celluloide a pulsante di fondo di chiara imitazione della Duofold.
Nella seconda metà degli anni '30 la produzione venne ristilizzata secondo i dettami delle nuove tendenze, vennero prodotte delle nuove penne in celluloide anellata o marmorizzata di varie colorazioni, denominate Penne Lusso Extra sia in forme tonda che sfaccettate, e dotate di caricamento a levetta, a queste si aggiunsero penne in celluloide anellata trasparente con caricamento a siringa rovesciata molto simili alle Maxima della Ancora.
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