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The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

The [[Pagliero]] brand was founded in [[1917]] by ''Luigi Pagliero'' in Settimo Torinese, and it is between the few Italian hystorical brand still active. Although the birth of the company is very old, the production of pens is much less, and is believed to be started only in the '20s. The company was mainly active in the production of mid-range fountain pens, also for others brands, and used a wide variety of names (such as [[Red Circle]], [[FERT]], [[Regale]], [[Plevonia]], [[Condor]], [[Stilnova]], [[Fulgens]]) for its own models.  

La produzione, nonostante sia stata prevalentemente indirizzata alle fasce medio basse, si contraddistingue per una qualità generale piuttosto buona, ma la vastità della produzione e la moltiplicazione dei marchi rende spesso questa azienda, che peraltro resta una delle più importanti del panorama italiano, meno apprezzata in ambito collezionistico.{{Infobox_Marca|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens, Regale, FERT|Date=1917|Place=Settimo Torinese|Country=IT}}

The production, although it was mainly directed to the low tiers, is characterized by a rather good overall quality, but the scale of production and the brand names proliferation often makes this company, which also remains one of the most important on the Italian scene, less appreciated within the collectors.{{Infobox_Brand|Pagliero}}{{BrandData|Founder=Luigi Pagliero|Trademarks=Red Circle, Stilnova, Plevonia, Condor, Verelyte, Fulgens, Regale, FERT|Date=1917|Place=Settimo Torinese|Country=IT}}

== Storia ==  

== History ==  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

The ''Ditta Luigi Pagliero'' company, later renamed ''Fratelli Pagliero'' and then ''Luigi Pagliero e F.'' was founded by ''Luigi Pagliero'' in [[1917]]<ref>that's the date, according to Letizia Jacopini, but there is trace of an early activity on button production with a trademark registered as back as 1902 ({{Marchio|5454}}).</ref> in Settimo Torinese, as a company working various materials (bone, horn, tortoiseshell, mother of pearl) for the production of everyday objects (buttons for the most part, but also combs, mouthpieces for pipes, etc..). With the fountain pens production boom of the '20s it was not too difficult for the company, which had already the necessary type of working machinery, to start producing and processing pens or parts of pens on behalf of other companies.<ref>Letizia Jacopini in his book of reports relations with [[Aurora]] and with the [[Giacomazzi]] company in Settimo.</ref>  

The production sees as its most important brand in the '30s the [[Red Circle]] ({{Marchio|51267}}), registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]] ({{Marchio|111841}}), [[Condor]] ({{Marchio|119927}}). The lower end was marked instead ''[[Vereletta]]'' or  ''[[Verelite]]'' or ''[[Verelyte]]'' ({{Marchio|120707}}), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

The production sees as its most important brand in the '30s the [[Red Circle]] ({{Marchio|51267}}), registered in [[1934]], which was promoted with an extensive advertising campaign. This was followed by a great variety of other brands, such as [[Regale]], [[Stilnova]] ({{Marchio|111841}}), [[Condor]] ({{Marchio|119927}}). The lower end was marked instead ''[[Vereletta]]'' or  ''[[Verelite]]'' or ''[[Verelyte]]'' ({{Marchio|120707}}), while under the [[Plevonia]] brand name were produced some high-end pens. Unfortunately there are no reliable data about the production between the years '30s and '40s.

In [[1936]]<ref>Letizia Jacopini reports 1937 in her book, but [[:File:1936-09-Pagliero-Brochure-InternoCentro.jpg|this brochure]] dated 1936 clearly shows that the new name was in use already in that year.</ref> the company was restructured and changed its name in ''Luigi Pagliero e F.'', and in [[1939]] was registered as trademark the acronym ''LPF'' inscribed in a rhombus ({{Marchio|58632}}). The best known brand of this period was [[Stilnova]], which was used from the late '30s until the postwar period. The initial [[Stilnova]] production consisted of variegated or ringed celluloid pens, with wheel or spear clip, and 14-carat gold nib marked ''Stilnova''. These pens were well made, but with rather spartan decoration, with simple rings on the cap, using a [[button filler]].

Nel [[1936]]<ref>Letizia Jacopini nel suo libro riporta il 1937, ma [[:Categoria:Pagliero-Brochure-1936|questa brochure]], chiaramente databile al 1936, mostra come la nuova denominazione fosse già in uso in quell'anno.</ref> la ditta venne ristrutturata cambiando nome in ''Luigi Pagliero e F.'', e nel [[1939]] venne registrato come marchio di fabbrica la sigla ''LPF'' iscritta in un rombo ({{Marchio|58632}}). Il marchio più noto di questo periodo era [[Stilnova]], che venne usato dalla seconda metà degli anni '30 fino al dopoguerra. La produzione iniziale [[Stilnova]] era costituita da penne in celluloide variegata o anellata, e clip a rotellina o a punta di lancia svasata, con pennini in oro a 14 carati marchiati ''Stilnova''. Le penne erano di buona fattura, ma piuttosto spartane con decorazioni con semplici anellini sul cappuccio e caricamento a [[pulsante di fondo]].

[[File:1936-09-Pagliero-Brochure-ExternMid.jpg|thumb|Una brochure del 1936]]

[[File:1936-09-Pagliero-Brochure-ExternMid.jpg|thumb|Una brochure del 1936]]

{{BrandChrono|Pagliero}}

{{BrandChrono|Pagliero}}

==External references==

==Riferimenti esterni==

* http://www.tryphon.it/pens/photo.htm

* https://web.archive.org/web/20060514223432/http://www.tryphon.it/pens/photo.htm

* http://www.tryphon.it/pens/history.htm

* https://web.archive.org/web/20060514223746/http://www.tryphon.it/pens/history.htm

==Notes==  

==Note==  

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{{CategorizeBrand|Italia}}

{{CategorizeBrand|Italia}}