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In [[1935]] the [[Superluxe]] cap rings were replaced by a decorated band. The clip of both this model and the ''[[Superluxe|Grosse Capacité]]'' (new name of ''[[Superluxe|Grosse Containance]]'') model were built in the shape of a tie, but without the ''Bayard'' name engraving. In [[1937]] a model with an intermediate size between the [[Bayard Luxe|Luxe]] and the [[Superluxe]] was introduced. It was called [[Special Luxe]], and made by marbled colored celluloid,  with the usual decorated band on the cap, which decoration was amended the following year. In [[1938]],<ref>date is uncertain, [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page] reports 1939, but the name is citen in some December 1938 advertising, so we assume this year.</ref> following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].
 
In [[1935]] the [[Superluxe]] cap rings were replaced by a decorated band. The clip of both this model and the ''[[Superluxe|Grosse Capacité]]'' (new name of ''[[Superluxe|Grosse Containance]]'') model were built in the shape of a tie, but without the ''Bayard'' name engraving. In [[1937]] a model with an intermediate size between the [[Bayard Luxe|Luxe]] and the [[Superluxe]] was introduced. It was called [[Special Luxe]], and made by marbled colored celluloid,  with the usual decorated band on the cap, which decoration was amended the following year. In [[1938]],<ref>date is uncertain, [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page] reports 1939, but the name is citen in some December 1938 advertising, so we assume this year.</ref> following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].
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[[File:194x-Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]
[[Image:Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]
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In that same period two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.  
 
In that same period two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.