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In that same period<ref>the two trademarks appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939. </ref> two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.
In that same period<ref>the two trademarks appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939. </ref> two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.
In [[1940]] there was a restyling of the [[Superluxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen and the new [[Superstyl]] was introduced, still a [[lever filler]], in two versions, for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.
In [[1940]] there was a restyling of the [[Bayard Luxe|Luxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen. It was also introduced the new [[Superstyl]] model, still a [[lever filler]], in two versions for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.
[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]
[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]