Modifiche

[[File:194x-Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]

[[File:194x-Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]

In that same period<ref>the two trademarks appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939. </ref> two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.  

In that same period<ref>the two trademarks appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939. </ref> two other flagship sub-brands were also used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.

In [[1940]] there was a restyling of the [[Superluxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen and the new [[Superstyl]]  was introduced, still a [[lever filler]], in two versions, for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.  

In [[1940]] there was a restyling of the [[Superluxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen and the new [[Superstyl]]  was introduced, still a [[lever filler]], in two versions, for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.  

[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]

[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]

The Second World War period was critical, as the use of gold was forbidden in many European country, and the celluloid supply began to run low. The company still tried to maintain high quality, while using steel nibs. Around [[1943]] was introduced the [[Excelsior]] model; it was very similar to the [[Superstyl]], but with a steel nib branded with the ''Excelsior'' name. The innovative feature of this pen was that the whole nib block was interchangeable, since the steel nibs were subject to greater wear, and the pen was sold with a spare The model was successful, and despite the restrictions had disappeared after the war, it remained in production until [[1948]].

The Second World War period was critical, as the use of gold was forbidden in many European country, and the celluloid supply began to run low. The company still tried to maintain high quality, while using steel nibs. Around [[1943]] was introduced the [[Excelsior]] model; it was very similar to the [[Superstyl]], but with a steel nib branded with the ''Excelsior'' name. The innovative feature of this pen was that the whole nib block was interchangeable, since the steel nibs were subject to greater wear, and the pen was sold with a spare The model was successful, and despite the restrictions had disappeared after the war, it remained in production until [[1948]].

In [[1947]] the most successful models like the [[Special 8]], the [[Special Luxe]] and the [[Bayard 4|4]] underwent a restyling following the overseas trends. In [[1949]] also the [[Superstyl]] had a restyling, and was produced with a more streamlined shape without the double "V" pattern on the clip. In the same year the company launched some other models: the [[Special Luxe]], the [[Capostil]] with ''[[hooded nib]]'', and an economic version of the [[Special 8]]. All of them were [[lever filler]].

In [[1947]] the most successful models like the [[Special 8]], the [[Special Luxe]] and the [[Bayard 4|4]] underwent a restyling following the overseas trends. In [[1949]] also the [[Superstyl]] had a restyling, and was produced with a more streamlined shape without the double "V" pattern on the clip. In the same year the company launched some other models: the [[Special Luxe]], the [[Capostil]] with ''[[hooded nib]]'', and an economic version of the [[Special 8]]. All of them were [[lever filler]].

In the early 50's the stylistic lines were uniformed and the various series took a similar form. All models moved to a fully streamlined shape losing the tapered conical ends. In [[1950]] the luxury model [[Super Bayard]] was launched; in the same period other models were born such the [[Bayard 2000]]. Also some [[pump filler]] models like the ''Excelsior 507'' were produced, and also some [[accordion filler]] model (the [[Stylomine]] patent was expired) like the [[Fit]].  

In the early 50's the stylistic lines were uniformed and the various series took a similar form. All models moved to a fully streamlined shape losing the tapered conical ends. In [[1950]] the luxury model [[Super Bayard]] was launched; in the same period other models were born such the [[Bayard 2000]]. Also some [[pump filler]] models like the ''Excelsior 507'' were produced, and also some [[accordion filler]] model (the [[Stylomine]] patent was expired) like the [[Fit]].