Modifiche

also the pair of rings of the ordinary [[Superluxe]] were replaced by a new band decorated with a different pattern, adopted by the whole series; at the same time the clip was also modified assuming a tie/spear shape and losing the ''Bayard'' imprint. In [[1937]] the [[Bayard Luxe|Luxe]] series was replaced by the [[Special Luxe]], made of marbled celluloid in marbled colours, and also equipped with a decorated band on the cap. At the end of [[1938]],<ref>date is uncertain, [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page] reports 1939, but the name is citen in some December 1938 advertising, so we assume this year.</ref> following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].

also the pair of rings of the ordinary [[Superluxe]] were replaced by a new band decorated with a different pattern, adopted by the whole series; at the same time the clip was also modified assuming a tie/spear shape and losing the ''Bayard'' imprint. In [[1937]] the [[Bayard Luxe|Luxe]] series was replaced by the [[Special Luxe]], made of marbled celluloid in marbled colours, and also equipped with a decorated band on the cap. At the end of [[1938]],<ref>date is uncertain, [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page] reports 1939, but the name is citen in some December 1938 advertising, so we assume this year.</ref> following the trend introduced by the [[Vacumatic]], [[Bayard]] introduced a new model equipped with transparent barrel to stem the ink level vision, called [[Niveauclair]].

[[File:194x-Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]

[[File:194x-Bayard-Excelsior-Instro-Back.jpg|thumb|Instruction for the [[Excelsior]] model]]

In that same period<ref>the two trademarks and the new model appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939 </ref> the [[Le 4 de Bayard]], a new economic line cheaper than the [[Special 8]], was introduced and also two other flagship sub-brands were used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.  

In that same period<ref>the two trademarks and the new model appear in [[:File:1939-08-Bayard-Pricelist-Int.jpg|this price list]] of August 1939 </ref> the [[Le 4 de Bayard]], a new economic line cheaper than the [[Special 8]], was introduced and also two other flagship sub-brands were used directed towards two different market segments: the ''Excelsior'' brand for the second tier of medium quality pen production, and the ''Alpin'' brand used for cheaper pens produced for the lower end of the market, mainly students and schoolchildren.

In [[1940]] there was a restyling of the [[Superluxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen and the new [[Superstyl]]  was introduced, still a [[lever filler]], in two versions, for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.  

In [[1940]] there was a restyling of the [[Superluxe]] line going towards a more streamlined cap but maintaining the conical ends of the pen and the new [[Superstyl]]  was introduced, still a [[lever filler]], in two versions, for men and women. The [[Superstyl]] had three rings on the cap and a spear-shaped clip with a double "V" pattern; it was made of celluloid produced in many colors, and equipped with a gold nib. The next year the [[Super Luxe]] model was introduced, a cheaper and smaller pen, reiterating the lines of the [[Special 8]], and aimed at young people.

[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]

[[Image:1944-Bayard.jpg|thumb|left|A 1944 [[Bayard]] ADs]]

The Second World War period was critical, as the use of gold was forbidden in many European country, and the [[celluloid]] supply began to run low. The company still tried to maintain high quality, while using steel nibs. Around [[1943]] was introduced the [[Excelsior]] model; it was very similar to the [[Superstyl]], but with a steel nib branded with the ''Excelsior'' name. The innovative feature of this pen was that the whole nib block was interchangeable, since the steel nibs were subject to greater wear, and the pen was sold with a spare The model was successful, and despite the restrictions had disappeared after the war, it remained in production until [[1948]].

The Second World War period was critical, as the use of gold was forbidden in many European country, and the [[celluloid]] supply began to run low. The company still tried to maintain high quality, while using steel nibs. Around [[1943]] was introduced the [[Excelsior]] model; it was very similar to the [[Superstyl]], but with a steel nib branded with the ''Excelsior'' name. The innovative feature of this pen was that the whole nib block was interchangeable, since the steel nibs were subject to greater wear, and the pen was sold with a spare The model was successful, and despite the restrictions had disappeared after the war, it remained in production until [[1948]].

Around [[1946]] the different model lines, the [[Le 4 de Bayard|Le 4]], the [[Special 8]], the [[Special Luxe]] and the [[Superstyl]] underwent a restyling following the overseas trends, the latter two with completely ogival lines and new shapes for the clip. In [[1949]] a further variant of the [[Superstyl]] model was also introduced, with a metal cap. In the same year the company launched some other models: the [[Special Luxe]], the [[Capostil]] with ''[[hooded nib]]'', and an economic version of the [[Special 8]]. All of them were [[lever filler]].

Around [[1946]] the different model lines, the [[Le 4 de Bayard|Le 4]], the [[Special 8]], the [[Special Luxe]] and the [[Superstyl]] underwent a restyling following the overseas trends, the latter two with completely ogival lines and new shapes for the clip. In [[1949]] a further variant of the [[Superstyl]] model was also introduced, with a metal cap. In the same year the company launched some other models: the [[Special Luxe]], the [[Capostil]] with ''[[hooded nib]]'', and an economic version of the [[Special 8]]. All of them were [[lever filler]].