Modifiche

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

This changed only after the mid '30s, when the role of [[Aurora]] sub-brand became officially recognized by the appearance of ''Olo'' pens in the parent company catalogs, as proposed as lower end pens, but with the usual characteristics of reliability and robustness.  

This changed only after the mid '30s, when the role of [[Aurora]] sub-brand became officially recognized by the appearance of [[Olo]] pens in the parent company catalogs, as proposed as lower end pens, but with the usual characteristics of reliability and robustness.

<div class="mw-translate-fuzzy">

<div class="mw-translate-fuzzy">