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In 1929 the profits that were enormous suffered a steep fall, many producers failed and others had to sell off their pens at low prices. [[Parker]], that taken years to establish its brand, decided not to devalue his pens, and kept prices high for the [[Duofold]], but in order to compete in 1932 introduced a range of economic models, school-type, for which they did no advertising. These models did not have a name and are usually indicated by collectors as [[Thrift Time]], or ''[[Parker depression pen|depression pen]]''.