Modifiche

In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.

In 1929 the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.

Con il successo internazionale dello stile ''[[streamlined]]'' introdotto dalla [[Sheaffer]] con la [[Balance]], anche l'[[Aurora]] dette vita ad una ristilizzazione dei propri modelli che vedesse il progressivo abbandono delle forme piatte. Nel 1930 venne a tale scopo prodotta la [[Superba]], un modello con [[caricamento a levetta]], chiaramente derivato dalla [[Aurora Duplex|Duplex]], ma caratterizzato da forme affusolate molto originali. La penna venne prodotta solo nei colori rosso, nero, e perla screziato, e restò in produzione per un tempo molto breve, cosa che la rende molto rara ed estremamente ricercata.  

Responding to the international success of the new [[streamlined]] style, [[Aurora]] started redesigning of its own models, that saw the gradual abandonment of flat shapes. In 1930 the new [[Superba]] model was introduced, still a [[lever filler]], and clearly derived from [[Aurora Duplex|Duplex]], but with tapered ends characterized by a very original style. The pen was produced only in the pearl and black, red and lapis colors, and remained in production for a very short time, which makes it very rare and highly sought.  

[[Image:1932-03-Aurora-Edacoto-DuoModerne.jpg|thumb|Pubblicità del 1932 per ''Le Duo Moderne''.]]

[[Image:1932-03-Aurora-Edacoto-DuoModerne.jpg|thumb|Pubblicità del 1932 per ''Le Duo Moderne''.]]